But while Mr. Trump is likely to rise in the public consciousness as November 2024 approaches, it is far from certain that he will sabotage himself politically. And it remains unclear whether his criminal trials will make him more toxic among moderate and swing voters, or whether weeks of courtroom appearances will keep his presence more muted than normal.
Other Biden efforts are meeting limited success. His campaign has little to show for a $40 million advertising push promoting his economic record. And approval of the president, according to polls released this month by The New York Times and Siena College, has fallen sharply among Black and Hispanic voters — demographics that strategists say are more likely to disregard Mr. Trump when he is not front and center in the news.
“Not having the day-to-day chaos of Donald Trump in people’s faces certainly has an impact on how people are measuring the urgency of the danger of another Trump administration,” said Adrianne Shropshire, the executive director of BlackPAC, an African American political party. organizing group. “It is important to remind people of what a total and absolute disaster Trump was.”
Mr. Biden and Democrats, of course, cannot control decisions that news organizations make or the topics that absorb voters in person and on social media. But the Biden campaign, which is aiming to make the 2024 election a referendum on whether Mr. Trump should return to the White House, can try to push the national discussion in his direction with his messaging.
One big challenge, however, is that many Americans who tuned out the former president when he left office show little interest in hearing more about him.