“El Sueño Bimbo 2024”, the global Bimbo campaign created by Ogilvy

In collaboration with FC Barcelona and its ambassador Aitana Bonmatí, Ogilvy and Grupo Bimbo join forces once again to launch “El Sueño Bimbo 2024”, the campaign that seeks to inspire girls around the world to fight for their dreams.

The heart of this project was the experience lived by 55 girls from 22 countries who, in June of this year, traveled to Barcelona to train at the club’s facilities and enjoy various recreational activities.

“El Sueño Bimbo 2024 represents our commitment to creativity that inspires real change. Through this campaign, we seek not only to motivate girls to fight for their dreams, but also to adopt a conscious diet that helps them reach their maximum potential.” “, said Constanza Archain, CEO Ogilvy Argentina.

With “El Sueño Bimbo 2024”, Ogilvy Argentina and Grupo Bimbo reaffirm their vision of building a more inclusive world, while promoting , equal opportunities and good nutrition, fundamental pillars for the comprehensive development of the next generations.


Technical sheet:

Advertiser: BIMBO

Marcas: BIMBO/DEMPSTER’S/NEW YORK BAKERY CO/PULLMAN/IDEAL

https://miplancober.com/

Campaign: SUEÑO BIMBO 2024 Pieces: BUILDING THE TEAM

Responsible on the client’s side:

Global Consumer Experience, Media and Activation Director: Ricardo Perez Baez

Global Sponsorship and Communications Director: Nallely Vargas

Content Leader: Gabriela Arias

Responsible for the agency:
Agency: OGILVY ARGENTINA

CEO: CONSTANZA ARCHAIN

DGCs: MARIA LUJAN DONAIRE
Director: PAULA MONTEJO
Editor(s): GASTON MARTINEZ

Head of art: HELENA GEOGHEGAN

Head of Digital: FEDERICO ARBALLO

Content Creators: KENZO SALVATORE Y PILAR VALES
Account Director: ALEGRIA PICERNO
Account Assistant: SANTIAGO PESADO O’CONNOR
Agency production director: GASTON SUEIRO
Production agency: BÁRBARA ABRIOLA
Head of Planning Latina Sur: JAVIERA ROMERO
Planner: SALOME DE LA FUENTE

Responsible for the production company:
Production Company: OXIGENO
Director: ADRIAN FERNANDEZ
Director of photography: RUBEN YANES AND YOUSEF DAOUD
Art director: JOAQUIN LATORRE
Executive producer: DAVID MANCHADO
Producer: CRISTINA SWEENEY
Production CEO: TITO COCA
General Manager: AITANA COCA
Production coordinator: TERESA GAMO/MONICA VALDEANDE
Post producer: DAVID CAÑADEL AND DANIEL ELESSAR
Edition: PERIG GUINAMANT

FCB contact managers:
Agency: CA Sports
CEO: CINTO AJRAM TARÉS

CMO & Activation Director: ESTHER NOGUERA
Key Account Manager: ADRIÀ CASALS JARQUE

Project Manager: ALBERT FERNANDEZ
Project Manager Assistant: MIREIA BAYONA

Travel agency managers:
Agency: BTC

Meeting Planners – Head coordinator: DIEGO COUCEIRO

Meeting Planners – Head coordinator: FARAHNAZ MAHFOUZIAN

Operations: VANIA ESÁSTIGA

Operations: ABIGAIL GIL
Air Logistics: SWEET VIVAS

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