‘No family should celebrate like this’ – Ahead of Passover, Israel launches campaign to remember the hostages

‘No family should celebrate like this’ – Ahead of Passover, Israel launches campaign to remember the hostages
‘No family should celebrate like this’ – Ahead of Passover, Israel launches campaign to remember the hostages

Screenshot from a video on social media, made by the the Israeli national information campaign, on April 2024 (Photo: Screenshot).

As the Passover holiday approaches, Israel is launching a broad campaign in the US to remind the public of the fate of the 133 Israeli hostages remaining in Hamas captivity in the Gaza Strip.

The campaign will launch specially produced videos across digital platforms and online television just hours before Passover eve and marks the first cooperation of its kind between Israel’s National Public Diplomacy Directorate and several hostage families.

“All of the various holiday meals around the world are characterized by values ​​of families, closeness, and warmth,” the accompanying statement read.

“The ‘Empty Chair’ campaign draws attention to the absence of our beloved hostages who have been held by Hamas for 198 days… Around the table is an empty chair, that breaks the festive atmosphere and around which the family observes sadly.”

Five different video clips each show five families celebrating different holidays around a dinner table when one among them suddenly disappears, with the message: “No family in the world should celebrate like this.”

Then, the videos show family photos of five Israeli hostages celebrating the last Passover together with their families, before they disappear from the family photo.

The videos end against the backdrop of a traditional Passover seder night meal with the message that the hostages will not be able to celebrate the Passover holiday with their families, and the call: “Let our people go, Bring them home now.”

Shai Binyamin, daughter of the kidnapped Ron Binyamin, told Ynet News: “Passover for me has always been a family holiday, sitting at the holiday table together, singing songs and being happy.”

She added, ”But this year you can’t be happy, this year the holiday is not happy. How can I sit at the holiday table when my family is broken? When my father is not around? How can one read the Haggadah when we experience the same thing in 2024, when 133 abductees are not free?”

 
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