Cruzados and Samsung announce strategic alliance – Samsung Newsroom Chile

Samsung printed its brand on the lower back of the team’s shirt, marking the beginning of a partnership that will make the company a technological partner of Universidad Católica, also joining the new stadium project with the latest in screen innovation and image quality .

Nicolás Castillo, forward of Universidad Católica

Universidad Católica and Samsung signed an alliance that will unite them as strategic partners until December 2026. This collaboration between Cruzados and the world leader in technology begins with the presence of the Samsung brand on the lower back of the UC t-shirt, a milestone in which will add the latest generation and cutting-edge technological equipment in the new cross stadium, incorporating 150 screens in the interior and exterior facilities of the sports venue.

Among all the innovation that will be incorporated into the stadium, five Samsung The Wall screens of 110 inches each stand out, which have MICROLED technology, the line with the highest image quality in the global market. LED screens will also be included for the stadium’s two scoreboards and the entire perimeter of the field, as well as in the interior facilities, in order to improve the fan experience. The new crossover stadium is expected to open later this year.

To mark the beginning of this alliance, the honorary team of La Franja showed off this outstanding global brand in its clothing in the duel played on Saturday, April 13, as a visit, against Deportes Iquique. The good news was confirmed by the president of Cruzados, Juan Tagle, who highlighted this reunion between both entities that already worked together in the 90s.

“We are very happy to announce the agreement we have signed with Samsung to join Universidad Católica and count on them through the presence of the brand on our t-shirt. We already had the experience of working together a few decades ago and we are pleased and committed to have one of the leading technology brands in the world with us again. Not only our t-shirt will have the presence of Samsung; In our new stadium, it will also have an important role because they will be the ones who will implement the giant screens that include the project’s scoreboards and interior screens of the venue,” explained the president of Cruzados, Juan Tagle.

Fernando Zampedri, forward of Universidad de Católica

Technological stadium

This alliance marks a milestone in the collaboration between both institutions and for sports venues in Chile, given that all the screens soon to be installed in the cross stadium will make it the most modern because they will have the most advanced technology available in image quality.

“It is an honor for Samsung to be part of the strategic alliance with Universidad Católica. Today two great exponents from the world of sports and technology join forces as partners to deliver a better experience to fans. Sport supports values ​​of teamwork, dedication and passion that reflect our brand, and we love contributing to the modernization of the new cross stadium with the latest in innovation and image quality for fans, bringing hundreds of screens of the highest image quality to the venue, which in addition to being sporty, will now also be technological,” comments Magda Grunwaldt, Marketing Manager of Samsung Chile.

MICROLED, the technology that will be present to deliver images of up to 110 inches on site, expands the limits of display technology with a brightness level higher than anything previously seen. With a modular design that allows the shape, size and proportion of displays to be customized to fit any space, MICROLED is a truly innovative display format. Samsung’s years of research and development, derived from its semiconductor expertise, have led to an extremely effective process, allowing the LED chip’s operating circuitry to be deposited directly onto the glass and therefore mitigating heat loss. brightness that users can experience with conventional displays. Perfect for watching football and all types of sports under any lighting.

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