PdPaola gives gas to its Latin American expansion and opens a store in Peru

PdPaola advances in its international adventure. Just a few days after announcing the opening of its first store in China, it announces the inauguration of a new space in Peru. Located in the Jockey Plaza shopping center in Lima, it will serve as its flagship store in the country.

With 65 square meters of surface, this is the sixth point of sale of the Spanish jewelry brand in the country. It is a space in which warm tones and organic materials dominate and where the firm markets its various collections, both its continuity collections and its high jewelry line, with pieces made of 18-karat gold and laboratory diamonds.

PdPaola completes its presence in the Peruvian capital with two “shop-in-shops” in Falabella and with three spaces with Perfumerías Unidas, its local partner for development in the country.

“This opening reinforces the brand’s expansion strategy in Latin America and positions Peru as one of its key markets, complementing its presence in other important markets such as Mexico, Puerto Rico, Panama, Ecuador and Chile,” the company says in a statement. .

Along these lines, the brand recently opened a point of sale in Mexico with El Palacio de Hierro. Although it jumped into international retail a little over a year ago, PdPaola has a network of more than 30 its own stores in cities such as London, Milan or Riyadh, and also in Spanish cities such as Madrid, Barcelona, ​​Palma or Ibiza.

Its designs are also distributed in its spaces in El Corte Inglés and it operates in the multi-brand channel with more than 2,000 points of sale. PdPaola was born in 2015 by the brothers Humbert and Paola Sasplugas and, pending confirmation at the end of the year, the company’s forecast was to reach 45 million euros in sales in 2023.