It is also a warning for Disney

It is also a warning for Disney
It is also a warning for Disney

Hitting the screens today is ‘Furiosa: From the Mad Max Saga’, the latest installment of the post-apocalyptic saga of highway savages, again directed by George Miller. And although, as always in these doubtful times for the box office that we live in, it is not clear if it will be a moderate success or it will sweep the box office, it is clear that it will possibly represent one more notch in the butt of the rifle with which Warner is shooting Disney .

Furiosa lights up the box office. For obvious reasons we cannot yet speak of success in the case of ‘Furiosa’, but the projections are very good, especially considering that it premieres on the festive Memorial Day and that its only strong competition comes from ‘Garfield’, directed to a different audience. These projections speak of between 40 and 45 million in revenue in 3,750 theaters in the United States. The film has a lot of rubber to burn before exceeding its 168 million budget (not counting marketing), but it’s a good start.

A good streak. ‘Furiosa’ is a new success story for Warner, which has had an absolutely devastating streak in theaters. Some of the big premieres since last summer are his, as can be seen in the following table:

Qualification

budget

collection

Barbie

$128–145 million

1,445 million dollars

Megalodon 2: the pit

$129–139 million

397.7 million dollars

The Nun II

38.5 million dollars

269.5 million dollars

Wonka

125 million dollars

632.3 million dollars

Aquaman and the lost kingdom

$205–215 million

434.4 million dollars

Dune: Part Two

190 million dollars

711.8 million dollars

Godzilla and Kong: No. empire

$135–150 million

564.1 million dollars

challengers

55 million dollars

79.9 m. dollars (even in theaters)

Although Warner had a not particularly brilliant start to 2023, with fiascos (none apocalyptic, mind you) like ‘Shazam! The Fury of the Gods’, ‘Air’ or ‘The Flash’ (and some hits, yes, like ‘Infernal Possession: The Awakening’ or ‘Creed III’), ‘Barbie’ seemed to kick off a career upward. One that has led Warner to resort to a somewhat conservative policy, using guaranteed successful franchises, to chain one blockbuster after another.

Disney in drag. This happy situation contrasts with the doubtful moment that Disney is going through. The company has had to stop along the way to practically completely reformulate its two successful franchises, Marvel and ‘Star Wars’. Of the first of them, only one film will be released in 2024, ‘Deadpool and Wolverine’ and it is rethinking in which direction the brand will go in general and the new and very powerful arrivals to the house in particular (Fantastic Four, X-Men). Regarding the second brand, Disney has taken its foot off the accelerator and has already said that it will produce fewer series and movies, all to adhere to its CEO’s new motto, “less quantity, more quality” with which they hope to balance their finances somewhat.

…and not everything is good for Warner. We’ve talked about how well Warner is doing, but its business is tentacular and not everything is a bed of roses. In section streaming They have been making very unpopular decisions for many months: after launching HBO Max they have shelved 50% of the brand, separating Max and HBO. And they are immersed in continuous cuts, which has led to the reduction of new projects, the atomization of the available catalog and the continuous licensing of properties that were previously exclusive, losing along the way the seal of exclusivity that HBO had.

A future for Warner. Warner can take advantage of this impasse in which Disney is now immersed, and it is clear how it is going to try next year: with the return starting July 11 of the DC heroes, with a new Superman movie. The franchise has gone through very dark times, with some setbacks like ‘The Flash’ or ‘Black Adam’, but fans’ eyes are now completely oriented in that direction. In addition, they have very varied releases that promise to continue the ascending line of successes: Kevin Costner’s western serial, ‘Twisters’, the new one from Shyamalan (and daughter), ‘Beetlejuice Beetlejuice’, the new ‘Joker’, the animated film from ‘The Lord of the Rings’ or the adaptation of ‘Minecraft’.

Header | Warner

In Xataka | The radical changes in the DC Universe have someone responsible (we still don’t know if for the better): The Rock

 
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