- The brand, which is also a partner of CONMEBOL Libertadores, expands its presence in Latin American football and reinforces its commitment to sport.
LATAM, May 28, 2024.- TCL, the world’s leading brand in consumer electronics and the fastest growing in all categories, announces for the third consecutive year the renewal of its sponsorship with the CONMEBOL Copa América™ to participate in its 2024 edition. With a long history of partnerships In the world of football, which includes sponsorship of CONMEBOL Libertadores and also important local initiatives, TCL supports sport as an important part of its marketing strategy.
“Renewing sports partnerships is part of our communications strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be seen on special screens like the ones we offer in our products, and this explains the excellent results we have had: we are the number 1 brand in sales and 98-inch televisions in the world and the second best television brand in the world according to OMDIA”, said Dale Chen, TCL Marketing Director for Latin America.
With the portfolio focused on large screen televisions, in 2024, the TCL P755 and C655 launches, both 98 inches, in addition to the 115″ TCL QD-Mini LED X955 Max, bring innovative technologies that combine high performance and artificial intelligence. In the air conditioner segment, the stars of the moment are the FreshIn and T-Pro models that combine connectivity, comfort and energy savings.
In line with our strategy, TCL has adopted the slogan “Time To Go Big” to reinforce communication and focus on large screens, which will provide our consumers with incredible immersive experiences. In other words, important tournaments such as soccer in the Americas can be seen in high quality products, allowing everyone to feel inside the stadium, even without leaving the comfort of their homes, but with the comfort that only our air conditioners can provide. », reinforces the executive.
The brand will be present on on-field communications, such as LED boards, referee shirts and VAR. Not to mention the exposure during interviews and official communications of the Championship.
«We are proud to once again close this alliance with TCL, a brand that contributes to allowing our fans to experience the greatness of the best of the CONMEBOL Copa América USA through its high-quality products, where the 16 teams will shake the continent. », said Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL.
The United States will host the tournament from June 20 to July 14, with sixteen teams competing across the country.
