TCL is official sponsor of the CONMEBOL Copa América 2024™, for the third consecutive year – G5noticias

TCL is official sponsor of the CONMEBOL Copa América 2024™, for the third consecutive year – G5noticias
TCL is official sponsor of the CONMEBOL Copa América 2024™, for the third consecutive year – G5noticias

TCL, the world’s leading brand in consumer electronics and the fastest growing in the world in all categories, announces for the third consecutive year the renewal of its sponsorship with the CONMEBOL Copa América™ to participate in its 2024 edition.

With a long history of partnerships in the world of football, which includes sponsorship of the CONMEBOL Libertadores and also important local initiatives, TCL supports sport as an important part of its marketing strategy.

“Renewing sports alliances is part of our communication strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be seen on special screens like the ones we offer in our products, and that explains the excellent results we have had: we are the number 1 brand in sales of 98-inch televisions and the 2nd best brand in televisions in the world according to OMDIA,” says Dale Chen, Marketing Director for Latin America at TCL. With the portfolio focused on large screen televisions, in 2024, the launches of the TCL P755 and C655, both 98 inches, in addition to the 115” TCL QD-Mini LED X955 Max, bring innovative technologies that combine high performance and artificial intelligence . In the air conditioning segment, the stars of the moment are the FreshIn and T-Pro models that combine connectivity, comfort and energy savings.

“In line with our strategy, TCL adopted the slogan ‘Time To Go Big’ to reinforce communication and focus on big screens, which will provide our consumers with incredible immersive experiences. That is to say, large tournaments, such as soccer tournaments in the Americas, can be seen in large products of excellent quality, allowing people, even without leaving the comfort of their homes, to feel on a field, but with the comfort that only our air conditioners can provide,” reinforces the executive.

The brand will be present in field communications such as LED boards, referee and VAR shirts. Not to mention the exposure during interviews and official communications of the Championship.

“We are proud to once again sign this alliance with TCL, a brand that allows our fans to experience the greatness of the best of the CONMEBOL Copa América USA through its high-quality products, a moment in which the 16 teams will shake the continent,” said Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL.

The United States will host the tournament from June 20 to July 14, in which 16 teams from across the country will compete.

 
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