Joe Biden launches a US$50 million advertising campaign and points against the conviction of Donald Trump: “He is a criminal”

President Joe Biden’s re-election team is spending $50 million until the end of June in a campaign that includes his first television advertisement trumpeting Donald Trump’s felony conviction and signs that the Democratic president is trying to convert your opponent’s legal problems Republican in a bigger problem heading into November.

The advertising push comes when There are more than five months until election day. But Biden’s campaign says it wants to more clearly define the choice between the candidates before the first debate including in Atlanta on June 27.

The advertising campaign includes more than a million dollars allocated to media that reach black, Hispanic and Asian American voters and an ad highlighting Trump’s conviction for 34 felonies in a New York hush money case.

It will be broadcast on broadcast television and streaming services and on cell phones in the disputed states, as well as on cable.

Joe Biden, his wife and granddaughters head to Air Force One. Photo: Reuters

In addition to Trump’s criminal conviction, the ad, titled “Character matters”points out that the former president was also declared responsible for sexual assault and financial fraud in separate procedures. Trump also faces felony charges in three other criminal cases, none of which could go to trial before the November election.

“A choice between a criminal and a president who fights for families”

“This choice is between a convicted criminal who only seeks his own interest and a president who fights for families,” intones the ad’s narrator over images of a mugshot of Trump and Biden supporters high-fiving.

Biden too has frequently spoken about Trump’s 34 felony convictions and at the same time he has criticized the former president for stating that the case against him was politically motivated. Biden maintains that “it is reckless, dangerous, irresponsible for anyone to say this was rigged just because he doesn’t like the verdict.”

Donald Trump during a campaign event in Las Vegas. Photo: Reuters

Biden’s son Hunter was convicted last week in Delaware of three felonies related to the purchase of a revolver in 2018, when, prosecutors argued, he lied on a mandatory gun purchase form by saying he was not an illegal drug user or addict. The president has said he would accept the outcome of the case and “will continue to respect the judicial process as Hunter considers an appeal.”

Trump’s legal problems, an electoral issue

A central part of Biden’s re-election strategy is also to highlight Trump’s policy proposals for a second term and energize disaffected Democrats and independent voters. Still, the campaign that produces an ad that leans heavily on condemnation of Trump and includes it in such a large ad buy signals renewed effort to make Trump’s legal problems an election issue in ways that Biden’s team previously resisted.

“It’s a stark contrast, and it’s one that matters deeply to the American people,” Biden campaign spokesman Michael Taylor said in a statement. “And that’s why we will make sure that every day we remind voters how Joe Biden is fighting for them, while Donald Trump runs a campaign centered on one man and one man only: himself”.

Trump has denied any wrongdoing and has argued, without evidence, that Biden or Justice Department officials orchestrated the New York case against him for political reasons. He and his allies have also raised the possibility of prosecuting his political opponents in revenge if he returns to the White House.

Trump campaign spokeswoman Karoline Leavitt said the Biden administration had “turned the justice system into a weapon against President Trump” and that the contrast between his candidate and Biden “will be very clear on the debate stage.”

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