Joe Biden will call Trump a ‘deranged criminal’ in ad campaign

The president intensifies attacks on his opponent’s character before the first television debate.

US President Joe Biden will launch an attack on Donald Trump’s character in a $50 million advertising campaign in which he will call his opponent a “deranged” criminal seeking revenge.

The advertising expenditure, whichTrump’s conviction by a New York court represents a significant injection of money just over a week before the first presidential debate.

It will target voters in the closest states and includes what the Biden campaign described as its largest investment to date to reach Black, Latino, Asian American and Native Hawaiian voters and the Pacific islands. The campaign will intensify attacks on Trump since he was convicted of 34 felonies on May 30.

According to a statement from Biden campaign organizers, “the new ad will showcase the choice Americans will see on the debate stage on June 27 between President Biden, who cares about the American people every day, and the convicted felon Donald Trump, who only thinks about his interests.

The TV ads will highlight Trump’s recent conviction and attempt to paint him as a “spiral, unhinged man who will do anything for power and revenge,” campaign organizers explained.

According to the political website, Trump leads Biden by 1.1 percentage points in national presidential polls. Polls show that Trump has an advantage in the battleground states that will decide the elections in November.

On June 27, Biden and Trump will participate in their first televised debate in Atlanta, capital of the state of Georgia, where there is a very undecided electorate, and where Biden won in 2020 by only 11,779 votes.

Last month, Trump became the first former US president convicted of a crime after a New York jury found him guilty of all 34 charges against him in a scheme to illegally influence the 2016 election by falsifying records to cover up a sex scandal.

Both campaigns are redoubling their efforts to reach voters in swing states, as polls indicate a very close race.

Over the weekend, Biden raised more than $28 million at a fundraiser in Hollywood, the largest in Democratic Party history.

Although Biden built up a $70 million cash lead in the first months of the year, Trump has been raising funds from Wall Street Republican donors to Florida and Texas in a bid to return to the White House.

© The Financial Times Limited [2024]. All rights reserved. FT and Financial Times are registered trademarks of Financial Times Limited. Redistribution, copying or modification is prohibited. EXPANSIÓN is solely responsible for this translation and Financial Times Limited is not responsible for its accuracy.

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