first global payment provider to offer Visa Direct in Colombia

first global payment provider to offer Visa Direct in Colombia
first global payment provider to offer Visa Direct in Colombia

Nuvei Corporationthe Canadian financial technology company, announced its partnership with Visaworld leader in digital payments, to bring Colombian customers Visa Direct. In this way, Nuvei becomes the first global payment provider to offer Visa Direct in Colombia.

Visa Direct is a VisaNet processing functionality that allows a secure and almost real-time delivery of funds directly to financial accounts using card credentials. Visa Direct customers can use this processing to person to person payments (P2P), fund disbursements, bill payments or remittances to other countries directly to an eligible debit or prepaid card.

The functionality is available to Colombian merchants directly through its unique existing integration with Nuvei’s complete modular payments technology platform. With Visa Direct, Nuvei merchants can offer instant payment functionalities to your customers, through transactions routed and processed instantly. In this way, companies can offer a faster, safer and easier payment experience to their customers in practically all sectors that depend on payments for their operation.

Philip FayerCEO and Chairman of the Board of Nuvei, reporting to NotiPress, commented that “offering instant payments through Visa Direct is in line with our strategy of offering best-in-class payment solutions, tailored to the needs of each market in which we operate”.

According to BlackSip’s BlackStasts report, Colombia showed a 12% increase in its digital retail sales. Fayer He added, “We are proud to offer innovative methods for our clients to optimize their payment flows, improve user experiences and operate with maximum efficiency.” The Visa Direct installation in Colombia It is the latest expansion of the strategic alliance between Nuvei and Visa, which is available in more than 30 countries in Europe, America and Asia.

For its part, Humberto Guihur, Vice President of Product and Innovation for the Andean region of Visa, said: “Our collaboration with Nuvei is already allowing companies in North America and Europe to reap the benefits of having faster, secure and digital payments to cards. We are very excited to expand this alliance in Colombia so that more and more merchants can offer an industry-leading payments experience to their customers.

In this sense, thealliance with Visa to offer Visa Direct makes Nuvei become the first to implement industry-leading payment solutions in Colombia. The company had recently announced to also be the first global payments provider to offer direct local acquiring in the country, allowing online businesses to accept card payments from their customers without relying on intermediaries or third-party payment processors.

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