Social Media Day Argentina with all the digital vanguard

Social Media Day Argentina with all the digital vanguard
Social Media Day Argentina with all the digital vanguard

This Thursday, June 27, the 14th edition of the “Social Media Day Buenos Aires“, a reference event on digital trends and social networks. The day will take place at the Art Factory from 1:30 p.m. to 7:30 p.m. and will also be broadcast via streaming for the entire Argentina and Spanish-speaking countries.

The event will feature prominent speakers from leading companies such as TikTok, Golden arches (McDonald’s), Orange, Goal, Hogarthand Duh Creatorsamong others. Industry professionals will speak on topics such as digital transformation, artificial intelligence, content strategies, creativity and influencers.

In addition, crucial topics such as artificial intelligence applied to marketing and the impact of TikTok on culture will be addressed. Success stories of recognized brands in social networks and the digital ecosystem will be presented. There will also be 2 panels, a media panel to delve into current digital trends, and a panel of cases where the different content strategies for Social Networks will be analyzed.

Tickets for the event, both in person and via streaming, are available at Allies, such as the IAB, Interact, CACE can access early entry benefits with discounts of up to 30% OFF. University students and professors also have special benefits by sending their certificate or file number to [email protected]

Event schedule

This is how the activities of Social Media Day Argentina will be distributed:

13.30 – Accreditations

14.00 – Welcome by Adriana Bustamante, Diego Piscitelli and Alessandro Piscitelli.

14.10 – The four (new) principles of Digital Marketing that we should all keep in mind. Gustavo Buchbinder – Founder of Webar Interactive and Be Influencers.

14.30 – “Passion points in Social Media: A great goal” – Julieta LopezMaria Natalia Ruiz RoqueOrangeX.

14.50 – Who is the king? The content or the creator? Hernan SampóChief Content Officer Hogarth Cono Sur/Andina.

15.10 – Feedelizar cooltura: spaces and digital solutions in Internal Communication – Florencia Fragalá – Head of internal communications and employer brand at Arcos Dorados.

15.30 – “Evolution of the digital channels of the City of Buenos Aires” – Julieta RappanDirector GCBA Digital Media.

15.50 – “Digital trends in media” – Javier Rodríguez Petersen (The chronicler). Maurice Jalfon (Infobae). Hernan Baccaro (Clarion). Candela Gomez (Profile). Moderate Elea Arias Larroudé.

16.20 – Break

Social Media Day Buenos Aires (6).jpg

This Thursday the 14th edition of “Social Media Day Buenos Aires” will be held.

17.00 – “Use Artificial Intelligence in the real world.” Fabio Baccaglioni -Project Manager Jungle by Aleph.

17.20 – “TikTok and the impact on culture” María Laura Pero – Head of Sales on TikTok for Southern Cone.

17.40 – “Influencer Marketing: Ecosystem and good practices” Maria Valeria Oyuela – Head Managing Director Duh! creators.

18.00 – “Hack Growth, How to enhance your strategy with Meta – Martin Enriquez; Regional Client Partner in Goal and Lucia Errea; Account Manager South Cone in Meta.

18.20 – “Prompting the 7 Deadly Sins of AI”. Marina SarokaPlanetlambo

18.40 – Case Panel: Content Strategies for Social Networks (“Boys“, the record-breaking film: from cinema to viral phenomenon on tik tok // From the mountains of Córdoba to Latin America. The stories of Cosquín Rock // Club Atlético Talleres: The increase in digital performance in all aspects of a football club)

19:30 – End of the event

About Social Media Day Argentina

Social Media Day is a global event focused on trends and innovation in social media. It is a benchmark in the digital industry in the region and has been held in cities such as Buenos Aires, Cordova, rosary beads, Parana, Jump, Jujuy, Mendoza, Madryn, Currents, Mar del Plata, Comodoro Rivadavia, Neuquen, White Bayand virtually for the entire country. It brings together thousands of people and the best brands to discuss the latest digital trends.

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