For this anniversary, new great news is added: the launch of Nitro, its massive app in search of generation Z that no one reaches.
One year of TV Azteca Deportes Network, with the great players
Presser spoke with Fernando Muñiz just before his departure to Peru to take charge of the general direction of America TV: ‘A year ago there were only two FAST channels and four signals without identity or adequate programming structure, in addition to not engaging in a key area today such as sports. A year later we changed all that.’
‘We did the presentation of the channel together with the allies of AyM Sportsbut later TV Azteca Deportes Network It became 100% ours and we added key programming such as the Saudi League (more than 63 million views on digital), a great success with players like Neymar, Cristiano Ronaldo and Karim Benzema. Also the women’s NWSL in the United States; the Women’s Libertadores, the Men’s Beach Championship, the U20 and Indoor Championships, as well as the Rome Marathon.
‘Along with that, we are betting on other innovative products such as basketball. FIBA 3X3the sailboat championship Sail GP, the IFSC Climbingthe Mexican wrestling league LUX, the RXF Chachetadas Slap tournament, a special alliance with the BKFC (Bare Knuckle Fighting Championship) for bare knuckle fights, in snow, ice and mud. We also have the FC Scholarship bookstore exclusively.’
‘We fulfill our promise of being a 100% sports entertainment channel with no editorial line and with more than 25 hours of live broadcasts per week,’ said Muñiz. ‘We have made a lot of noise in the industry for the same reason and not only in traditional sports, but with those that are not. On a large scale no one does it and we obtained quick results in a neglected niche where we are now well positioned.’
It already appears in all the big players in Mexico and Central America: ‘We are very happy and content with the cable distribution where we have put a first focus on it: We are already in Megacable, Totalplay, Dish, Star and in Central America with Tigo and Claro. That in addition to the distribution in PlutoTV, Roku, SamsungTV+ and other platforms’.
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