Big Brother (at 10:30 p.m., on Telefe) is a reality show from which several figures in the media emerged. Traditionally, once they left the house they were summoned by the most watched television programs and, in some cases, they ended up in one of the channel’s cycles or in others hosted by Marcelo Tinelli (Coty and The Rabbit in Dancing last year, for example), or in LAM (like the “little angel” Viviana Colmenero). Always trying to maintain her fame over time, something that very few achieved.
But as of last year, A particular phenomenon appeared: the participants began to earn money from advertisements even before leaving the house.. And all this is thanks to social networks.
From the 2023 edition, Big Brother players They began to leave their personal Instagram accounts in charge of family and/or friends so that they can run campaigns and gather followers during their stay. in the most famous house in the country.
That way, once they leave the reality show, without having made too much effort, They are already true influencers with brands that sponsor them and pay them to upload stories. Most of the participants from the previous edition still earn millions of pesos per month for the simple act of making posts with advertisements or product giveaways on networks.
How the business works
Furia has her best community manager in her sister Coy.
From the day they enter the competition, The family and friends of the participants begin the battle to gain followers. They post funny clips of the players at home, they organize meetings with fans and even They make collections to pay for thousands of votes in the elimination galas.
This year The one who did this task best was Coy, Furia Scaglione’s sister, who professionalized her Instagram so much that she already has a commercial email in her biographyexclusive to receive requests for “advertising or exchanges” that are published in their stories. All this without the participant knowing, to guarantee their isolation.
That is to say that when Fury leaves the house He will already have a sum of money under his belt, which his sister generated through the management of her networks.. In addition, it will have hundreds of products that brands send you to go viral on different platforms.
Family members are also stars who know how to negotiate
María del Rosario, Martin Ku’s girlfriend, already has more than 170 thousand followers on Instagram, so they give her trips, clothes and cell phones. Photo: Mati Arrascoyta.
If there is another person who knew how to take advantage of social networks, it was María del Rosario (aka Marisol), Martín Ku’s girlfriend. The English teacher handles the world of exchanges very well and not only took advantage of it to grow “El Chino’s” account.
She herself grew on her personal account, and already has more than 170 thousand followers thanks to her time on all the most popular streaming channels on YouTube and Twitch.. Thanks to that, He already had free trips, clothes and cell phones. All in exchange for an Instagram story.
So the English teacher is not only the owner thanks to the reality show (of the house that Martín won in a test within the contest), but she is also a businesswoman and His posts became worth thousands of pesos thanks to his ingenious strategy.
Something similar happened with Nicholasthe husband of Emmanuel Vich, who It already has exchanges of clothing, footwear and hairdressing and profits from online casino promotions. Furthermore, both he and Marisol are invited to the most exclusive events in the city of Buenos Aires, and They rub shoulders with the influencers of the moment in the VIP sector of the clubs.
Nicolás, Emma Vich’s husband, uses his social networks to promote online betting. Photo: Rafael Mario Quinteros.
Now it remains to be seen if they manage to maintain the business over time after the participants leave the house and whether they agree with the business arrangements they made on your behalf (without being able to have a prior consultation or perhaps there was a possible scenario proposed, because you never know when the candidates cross that threshold).
