Venu Sports will be available directly through a new app and subscribers will be able to choose to combine the service with Disney+, Hulu or Max.
The sports broadcasting service of Walt Disney Co, Warner Bros Discovery and Fox Corp Will be called Venu Sports and its launch is scheduled for the fall, Pete Distad, the company’s CEO, announced Thursday.
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Announced in February, the service will try to attract younger viewers who do not tune into cable television to an offering from the The companies’ broad portfolio of professional and collegiate sports rights, including the National Football League (NFL), the National Basketball Association (NBA) and the FIFA World Cup.
Venu Sports will be available directly through a new app and subscribers will be able to choose to combine the service with Disney+, Hulu or Max.
The joint venture still requires regulatory approval and finalization of definitive agreements between the companies.
Fox CEO Lachlan Murdochsaid in March that the company was expected to have 5 million subscribers in its first five years.
According to Murdoch, the company’s addressable market is between 50 million and 60 million subscribers, and he added that he was not worried about any regulatory hurdles the company may pose.
