The premiere of Naked Attraction, Max’s new venture produced by Fremantle, has caused controversy. Not so much because of the end of the program, a date show to look for a partner, but for the fact that the candidates appear completely nudes. The first thing the person who has to choose sees are the genitals of her options and, after excluding one of these people, he continues showing her physique up to the height of the neck. It is at that point that they decide who they want to meet.
Although its presenter, Marta Flich, already warned that the space was going to generate controversy, surely the dimension that the matter has taken was not expected, especially on social networks. For most users, the problem lies not so much in the fact that naked bodies are shown but in the age rating that has received the format.
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As can be seen on the platform, Naked Attraction It is for ages 12 and up.meaning that Max sees it as “suitable for most teenagers”, boys and girls born in 2012. This label, according to the company, warns that the “content could contain obscene language, suggestive dialogues, sexual situations or intense violence.” ”.
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Let the booths go up!#NakedAttraction is now available in #Max.#MuchMoreToSee pic.twitter.com/PLj7Cmj5gR
— Max Spain (@StreamMaxES) https://twitter.com/StreamMaxES/status/1792942653983588769?ref_src=twsrc%5Etfw
The first thing to keep in mind to understand how an audiovisual format is regulated by age is that it is a decision that depends on the type of content itself. In the case of a movie, a series, miniseries or tv moviethe categorization is dependent on the Institute of Cinematography and Audiovisual Arts (ICAA), an autonomous body attached to the Secretary of State for Culture. Following your classification, yes Naked Attraction If it were a movie it would have a +16 when viewed “naked bodies or undressing”, with “explicit and detailed presence or presentation, with sexual connotation”. But is not the case.
The categorization of television content is more complicated, since it is the network or platform that decides. On his website, Max specifies that “Max shows and movies are classified according to the Kijkwijzer system from NICAM (Dutch Institute for Audiovisual Media Classification)”.
According to its website, this tool has been developed “with the help of experts and scientists” and is divided into seven age groups and six content descriptors. Naked Attraction It is for people over 12 years old, which according to this system is optimal “when children are between 10 and 12 years old, they begin to look at the world around them in a different way. Even so, children of this age are more easily affected by the content than adolescents.”
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The website also warns that before this age the content it contains may be harmful. “alcohol, drugs, discrimination or sex. Since children of this age do not have much experience with these elements, they are not yet able to put them into perspective. The representations of these elements can also influence their behavior,” without making specific reference to nudity.
Beyond age, in the file of the dating You can see two other symbols: that of “sex” and that of “coarse language”. Regarding the first, Kijkwijzer warns on his website that “the children and adolescents who are in full development (sexual) are not always prepared to see sexual scenes. They may also be unable to interpret them correctly. Kijkwijzer takes this into account. How explicit a sex scene is determines the final age rating.”
And they recognize that “children may feel uncomfortable watching sex scenes. Research shows that children between the ages of 8 and 12 are not comfortable watching sex or intimate behavior between adults. “They are not ready for it“, they say from the system followed by Max.
Of the foul language, They collect that “it consists of swearing and cursing, suggestive terms or sexual expletives” and although the organization is aware that “children can imitate the use of offensive language and even incorporate it into their vocabulary,” They don’t think it counts when it comes to age classification because “copying (crude) language from the media is difficult to link to a certain age.”
What has surprised many network users is that if the program had violence the classification would not be for those over 12 years old, but for those over 16. Kijkwijzer states that this would be the case because “images of intense violence, horror, (explicit) sex and glorification of alcohol and drugs can be harmful to teenagers around 16 years old. They seek their own limits, excitement and sensations. The influence of his colleagues is great.”
That is, a 12-year-old child can see Naked Attactionwhere the nudes – often with a zoom to the genitals – are more than present, but not a movie like Mad Max: Fury Road either Birds of prey because They are categorized by HBO for those over 16.
