Cadem Survey determines that Channel 13 is the “most valued” of the free-to-air TV channels in 2024 – Publimetro Chile

Cadem Survey determines that Channel 13 is the “most valued” of the free-to-air TV channels in 2024 – Publimetro Chile
Cadem Survey determines that Channel 13 is the “most valued” of the free-to-air TV channels in 2024 – Publimetro Chile

The last few months for Channel 13 have been one of success and good news, starting with the return to the screens of the reality shows with “Tierra Brava” and “Ganar or Serve?”, followed by the positive results of the morning show “Tu día” , the high-quality journalistic work and good reception of all the editions of “Teletrece”, the high positioning achieved in the midnight slot with the television series “Family Secrets, Justice for Sara”, among others.

Added to this are the results of version XIV of the “Citizen Brands” study, carried out by Cadem. For the third time, Canal 13 has been the leader of the television industry in terms of citizen assessment.

According to the official description of the study that annually evaluates 300 brands from various industries that have important recognitioncontribution and impact on society and on people’s quality of life, citizen brands are those that simplify life in the face of the complexity that digital transformation brings with it and that have collaborated in making society a better place to live .

First place among open TV channels

Accordingly, in the global ranking of brands, Canal 13 was once again ranked as the most valued of the open TV channels so far in 2024, obtaining 54th place over Mega (60), Chilevisión (71) and TVN (72).

The “Citizen Brands” survey evaluates and positions brands based on three pillars: Presence, Relevance and Contribution, and among the specific attributes in which Canal 13 stands out is that it is “Accessible to everyone”, “Contributes to culture”, “Supports and encourages sport”, “It is everywhere”, “Evokes good memories” and “Constant innovation”.

“For Channel 13 it is a source of pride and It is an honor to be once again among the most valued brands in Chile and to be for the third time the channel most appreciated by Chileans. The above is because we contribute to improving the lives of Chileans, accompanying, entertaining and informing responsibly on all our platforms,” said Pamela Zúñiga, Marketing and Data Manager of Channel 13.

To the above, he added that “as a content generator we are interested every day in being a contribution to the lives of the people who follow us and This survey reflects that this objective is being met, so we appreciate that affection and public recognition.”

 
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