Tourism emerges as a powerful engine that not only attracts visitors and resources, but also investors to Brazil, said the Brazilian Vice Minister of Tourism, Ana Carla Lopesduring the inauguration of the 11th edition of the WTM Latin Americathe event that brings together the tourism elite in the region, held from April 15 to 17 in the metropolis of São Paulo.
“This event, recognized as the most prominent in Latin America, strengthens Brazil’s position as a regional tourism epicenter. We host the United Nations Tourism Office for the Americas and the Caribbean, which urges us to support initiatives that drive development tourism in our region. This impulse attracts visitors, investors and fresh resources to our nation,” Lopes stressed with enthusiasm.
Lopes emphasized the importance of dialogue with various sectors of tourism to enhance this vital driving force of economic development and the fight against social inequalities in Brazil.
The “WTM Latin America” stands out as one of the most relevant tourism fairs, where the travel industry meets to forge alliances and close agreements that strengthen the region’s position as a crucial player in the global tourism industry. According to the statement from the Brazilian Ministry of Tourism, more than 27,000 visitors were expected to attend.
The Brazilian Government took advantage of this platform to relaunch the “Get to know Brazil” program, aimed at promoting domestic tourism in the country, which has the largest economy in Latin America.
Additionally, during the fair, the vice minister presented the free book “Responsible Tourism: results that inspire”, supported by the Inter-American Development Bank (IDB) and the Vivejar Institute. This work highlights ten examples of sustainable initiatives that are emerging as references in the Brazilian tourism sector.
Brazil is one of the most popular and diverse tourist destinations in the world, offering a wide range of experiences for travelers. Here are some highlights about tourism in Brazil:
- Natural Attractions: Brazil is known for its impressive natural beauty. From the vast rainforests of the Amazon to the spectacular Iguazu Falls, the country is home to an incredible diversity of ecosystems and landscapes.
- Paradise Beaches: With an extensive coastline that stretches for more than 7,000 kilometers, Brazil has some of the most beautiful beaches in the world. Destinations such as Copacabana in Rio de Janeiro, Praia do Forte in Bahia and Jericoacoara in Ceará are just some of the popular options for sun and sea lovers.
- Vibrant Culture: Brazil is a nation rich in culture and traditions. From the Rio de Janeiro carnival, considered the largest in the world, to the music and dance of Bahia, the country offers a unique and vibrant cultural experience.
- Emblematic Cities: Brazilian cities are also great tourist attractions. Rio de Janeiro, with its iconic Christ the Redeemer and Sugarloaf Mountain, is one of the most visited cities in the country. São Paulo, the cosmopolitan and cultural metropolis, is another popular destination, as is Salvador, with its impressive colonial architecture.
- Ecological and Adventure Tourism: Brazil offers numerous opportunities for nature and adventure lovers. From excursions in the Amazon jungle to activities such as rafting, hiking and surfing in different regions of the country, there are options for all tastes and levels of adventure.
- Sustainable Tourism: Increasingly, Brazil is betting on sustainable and responsible tourism. There are conservation and community development projects in protected natural areas, as well as initiatives to promote cultural and gastronomic tourism that benefit local communities.
