Published on 05/07/2024 · 2 min read
In what elements do you put a touch of personality in your designs? These references are focused on typography and illustrations. Communication with or without words but the important thing is that the message is reinforced. Discover this week’s 5 projects to increase your visual references.
Brewser – Chong: An Illustrated Universe
Unlocking the power of illustration in a visual identity is gaining a powerful communication tool. In this case it is clearly seen how it not only works as a connector but also helps to clarify the messages and identity. A style based on geometry with details that give depth, such as the various ways of representing shadows. A key element that reinforces the message: Beer explorers.
There are even coasters, check them out here.
Clariant – Essen: Sensitivity in outline
Maybe you haven’t stopped to think that a texture can say a lot about an identity. In this case, the texture reflects a warm fluidity that, together with the color palette, transmits a sensitivity towards care and details. The strong point of this visual exercise is the beautiful illustrations that are very helpful when composing any piece. A set that communicates science, health and beauty.
Let us not forget that the characteristic feature of a visual identity can appear at any point.
See the full work here.
Northroad – Manual: Justifications and compositions
Just typo. They must have thought that when thinking about the need to express emotions, moods or energy when representing audiovisual content. A serif font, in this case customized in some details, is enough to be an element to enhance with the composition and justifications. A job where something simple and executed perfectly works great.
See more examples here.
Petbarn – Landor: Friendly and friendly
Having a pet is something special. A bond that always awakens tenderness and love. In this work they have used illustration and a little bit of biology to make you want to hug these pets. Rounded, simple shapes and big eyes, the formula to move you. The important thing is that a brand awakens emotions and actions in people and in this case: love and caring. A very good strategy for a pet brand.
Melt with love watching the full case here.
1/ST – Character NY: Modern and classic
A super interesting project. From conceptualization to execution where you want to reinvent yourself to the present but at the same time there are also spaces to be and represent the same as always. Amplify details until they are distorted to make visual games. One of the projects where every time you see it you find new details. On the other hand, they have found a visual language that adapts to each location, characteristics and brand.
Warning, it is not the official case study of the study, but it is really worth seeing. Here.
Which project did you like the most? Are you more into typography or illustration? If you missed last week’s references, you can see them in The Big Detail: Very serious or very funny.
