On June 7 and 8, 2024, Miu Miu will occupy the Quai de l’Hôtel de Ville with an original pop-up store that is completely free. On the occasion of the launch of its summer campaign, the fashion brand is giving away books and polo shirts to start the summer in style (finally!).
Breaking news for haute couture! The days June 7 and 8, 2024, Miu miu will occupy kiosks 74 and 76 of the Quai de l’Hôtel de Villenear the Arcole Bridge, with a pop up store ultra chic and 100% free.
Sightseeing by the banks of the Seine with a captivating book in one hand and a polo in the other… For the launch of its summer campaign, Miu miu makes this wish come true with “Summer Reads”, his red kiosk and white where he distributes to passers-by books carefully selected and mint, anise or cherry ice cream black. A perfect combination to start the summer off right.
The books for this event? “A Woman”, by Sibilla Áleramo, and “Cuaderno Prohibido”, by Alba de Céspedes. These emblematic feminist texts, written by authors, are manifestos of courage and inspiration, values shared by the label, made for women of character who want to leave their mark. Each page resonates with its power and relevance, offering a moving reflection of the lives of extraordinary women through the ages.
Miu Miu, in collaboration with Parisian booksellerscelebrates contemporary culture and thought with a literary, gastronomic and fashion adventure in the docks of the Seine.
What more could you ask for in terms of style, readability and frozen delights?
