In this book, Alcoba brings us closer to the method “Arc of Customer Experience”, a proven method that connects the company’s corporate identity with the delivery of the experience to the buyer. Customer experience is lThe perception that a user has when interacting with any part of a company.
Organizations invest considerable effort in measuring and protocolizing the experiences that their customers live, and comparatively very little in making those experiences come to life. Which, paradoxically, is what customers are looking for. ‘Design experiences that make you fall in love’ establishes a clear line between the brand identity and the final delivery that Jesus Alcoba calls the “Arc of Customer Experience”.
The objective is to create the attitude and the process through which it is created an experience with the capacity to make the client fall in love. These designs are what definitely make the difference and make this process not just another service or product but a memorable experience.
Jesus Alcoba He is one of Spain’s leading experts in customer experience, one of the most in-demand strategic areas in the business world. In ‘Design experiences that make you fall in love’, it offers a practical, innovative and strategic approach which makes it an essential manual in this field.
‘Design experiences that make you fall in love’ It will be presented on June 20 starting at 7 p.m. in the Aula Magna (Building C) on the Lasalle Campus in Madrid.
