Companies
By:
EFE
May 3, 2024 6:44 p.m. m.
The automobile and electrical components company ‘Tesla’ sued the Indian electric battery manufacturer ‘Tesla Power’ for advertising under its trademark, and asked an Indian court to prevent it from continuing to use that name.
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The lawsuit comes after Tesla sent “a cease and desist notice on April 18, 2022” to Tesla Power, which the company failed to comply with and “continued to advertise” in the same way, according to the order published this Friday on the New Delhi High Court website. During the first hearing, which took place this week, Tesla indicated that its brand is registered in India, which is why it stated that the promotions of Tesla Power broke the law.
The company run by the billionaire During the trial, Elon Musk presented images of several of the defendant’s advertisements that read in large letters ‘Tesla’, followed by ‘Power USA’, while advertising batteries or electric vehicles, two of the main market niches of the company of the also owner of X.
However, Tesla Power, which has a headquarters in the Indian city of Gurgaon, assured that its business is focused on “lead acid batteries” and denied that it manufactured electric vehicles, alleging that the advertisements in which they made reference to these vehicles They were part of a marketing alliance with another manufacturer.
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In addition, it promised not to use the “Tesla” logo or registered names in new promotions. The next hearing will take place on May 22. This trial occurs at a time of great expectation regarding the possible landing of Tesla in India, a market that the American company has been trying to conquer for years.
Musk was scheduled to travel to India at the end of April and meet with Indian Prime Minister Narendra Modi, a visit in which he was expected to announce Tesla’s plans to build a plant in the most powerful and populous emerging market on the planet. . However, the billionaire ended up postponing his trip a few days before, claiming that he had to meet “a very important obligation.”
EFE
