In the midst of Cyber Day 2024, where prominent brands and stores offer discounts on their products, the veracity of the promotions is questioned.
This Tuesday, the second day of Cyber Day 2024 is taking place, the online event where different brands and stores, among the most recognized, make offers and reduce the price of their products. However, questions arise about whether such promotions are real.
Faced with this scenario, at Expreso Bío Bío we communicated with Luis Rumillanca, co-founder of Knasta, a web platform that allows historical tracking of certain products, to determine if the price for this special event is convenient for consumers.
In that sense, Rumillanca stated that, “in general, there are quite a few discounts. There are more products on sale versus other CyberDays, but the average discount has been lower than previous events.”
“We have registered a sustained discount of 28%, 26%, and now they are approximately 23% on average,” he added.
In addition, he explained that “what we do is show the consumer a graph, where they can verify if a product has a real discount.”
On the other hand, the co-founder of Knasta pointed out that “in the categories that we have found that have performed best, there has been the fashion and footwear part, which has had quite a discount, and also household appliances.”
“There are discounts, but you have to clearly define what an offer is. What Knasta.cl does is that you can define if it really is the best price to buy it, with this historical behavior that we visualize,” he continued.
Review all the details in the full interview.
In the midst of Cyber Day 2024, where prominent brands and stores offer discounts on their products, the veracity of the promotions is questioned.
This Tuesday, the second day of Cyber Day 2024 is taking place, the online event where different brands and stores, among the most recognized, make offers and reduce the price of their products. However, questions arise about whether such promotions are real.
Faced with this scenario, at Expreso Bío Bío we communicated with Luis Rumillanca, co-founder of Knasta, a web platform that allows historical tracking of certain products, to determine if the price for this special event is convenient for consumers.
In that sense, Rumillanca stated that, “in general, there are quite a few discounts. There are more products on sale versus other CyberDays, but the average discount has been lower than previous events.”
“We have registered a sustained discount of 28%, 26%, and now they are approximately 23% on average,” he added.
In addition, he explained that “what we do is show the consumer a graph, where they can verify if a product has a real discount.”
On the other hand, the co-founder of Knasta pointed out that “in the categories that we have found that have performed best, there has been the fashion and footwear part, which has had quite a discount, and also household appliances.”
“There are discounts, but you have to clearly define what an offer is. What Knasta.cl does is that you can define if it really is the best price to buy it, with this historical behavior that we visualize,” he continued.
Review all the details in the full interview.
