MADRID, June 5 (Portaltic/EP) –
Amazon Web Services (AWS) has brought together more than 10,000 business and technology experts at its AWS Madrid Summit 2024, an event focused on cloud technologies and artificial intelligence, which also hosts the first edition of the Alliance awards AWS Tech in Spain.
AWS held this Wednesday ‘AWS Madrid Summit’, the company’s largest event on ‘cloud’ technology in the country, a day that hosts more than one hundred technical sessions, inspirational talks and immersive activities led by large companies, SMEs and ‘startups’, collaborating partners and public institutions.
The inaugural conference was given by the vice president of Next Generation Developer Experience at AWS, Deepak Singh, who talked about how generative artificial intelligence can help reinvent the customer experience and transform the way products and services are created.
Likewise, the country lead of AWS in Iberia, Suzana Curic, has recalled the company’s commitment in Spain after the recent investment of 15.7 billion euros over ten years in its Cloud Region in Aragon, and has highlighted the enormous impact that technologies such as AI could have in the Spanish economy if companies increase its adoption.
Specifically, Curic has pointed out that “in order to unlock the full potential of this technology, it is necessary to promote innovation and the establishment of a regulatory framework, as well as the democratization of access to AI for all types of organizations and people, and the collaboration of private companies and public institutions to help reduce the gap in digital skills.”
Likewise, during the Summit, representatives of leading companies in Spain, such as Sanitas and Adevinta, participated. The latter has presented its case of migration to the AWS cloud, where they are working on generative AI projects to offer a better experience to users who visit their online sites, and also to their employees, so that they can automate more administrative tasks. and focus on more dynamic or creative activities.
For its part, Sanitas has explained how they use AWS technology to automate medical appointments through their digital consultation applications with the aim of streamlining consultations in their own and affiliated centers.
INNOVATIVE TECHNOLOGY IN ALL INDUSTRIES
Attendees to the event have also been able to delve deeper into the world of technology and discover the latest trends and applications in the field of AI and machine learning in sectors such as energy, entertainment, banking, automotive and health, among others.
Among some of the demonstrations that have been presented are: digital avatar and hologram systems that generate personalized images for retail stores or corporate events, dynamic simulations with drones for inventory management in logistics warehouses, manageable mechanical arms of remote for application in critical or dangerous environments (mining, chemical, military, aerospace) and even intelligent safety helmets that monitor brain activity non-invasively, to predict and react to risk situations.
New this year, sustainability and inclusion have included personalized spaces and activities, where technology has been put at the service of society. In this sense, all content has been adapted for attendees with reduced visibility through AWS technology and the company Navilens, and simultaneous translation in sign language has been included.
Amazon has also conveyed the different ways in which AWS helps companies and the community to be more sustainable with the use of technology, such as the two water projects in which AWS has collaborated with local partners in Aragon to detect and reduce the water loss through leaks in old pipes and increase the flow of reused water to the environment.
AWS TECH ALLIANCE AWARDS IN SPAIN
AWS Madrid Summit will culminate the day with the awards ceremony of the AWS Tech Alliance in Spain, where the work carried out by different collaborating entities will be recognized to reduce the digital skills gap that exists in Spain between the supply and demand of technological profiles.
The Amazon Web Services Tech Alliance is a national coalition of companies, including local partners and AWS customers, educational institutions and public administrations created to equip students with the most in-demand technological knowledge in the cloud field, and address the gap in technological skills in the curricula of technical schools and universities.
This is the first edition of these awards, which will award twenty-three awards among the categories of public administrations, non-profit entities, clients and collaborating partners, and educational and teaching institutions.
