Hear
He pickup segmentwhich represents a 20% for automotive companiesexperienced in recent months freezes and even reductions in prices list as a result of the decline that the market in general has been experiencing so far this year. A reality that, with the start of June, changed again.
The first move of the year was made Toyota, that in the month of February decided to keep the prices of the entire Hilux line unchanged, a situation that lasted until the first day of this month, when the Japanese brand once again applied adjustments to its official values.
fordwhich has the Ranger as the second best-selling pickup so far this year, also froze and lowered prices of some of the versions of the midsize truck in May and maintained the values in June.
For its part, Volkswagen adjusted the values of the Amarok, nissan did the same with the Frontier and renault applied promotions for the Alaskan within the framework of its discount and financing plan.
This is how the prices of the pickups were then, brand by brand:
On average, the increase for the Hilux was 3.7% in June. The exceptions are the top-of-the-range Hilux SRX 4×2 and 4×4 with automatic transmission and the sports version, which maintained the same values as in May. The DX 4×2 with double cab is located in $33,501,000, and at the other extreme, the SRX 4×4 AT (top of the range) appears at $60,117,000. As for the automatic Hilux GR-Sport sports version, its official price is $64,886,000.
The Ranger range starts in $35,100,000 the XL version with a 2-liter 4×2 engine, and climbs up to $62,635,000 the top of the range Limited+ with a 3-liter engine and 4×4 traction.
In June, Amarok prices start in $37,598,500 for the Trendline 4×2 version with manual transmission and go up to $69,166,000 the Black Style V6 4×4. In May, Black Style was at $66,617,700 (up less than 2%). The Amarok Highline 4×2 automatic figure a $52,929,650.
In the case of the Japanese automaker, the Frontier is based on $34,379,400 the S 4×2 version with manual transmission, and goes up to $58,347,700 the top of the range Pro4X 4×4 with automatic transmission.
On the French brand’s side, the Alaskan (made at the Santa Isabel plant, Córdoba, along with the Nissan Frontier) has an entry price in June $38,339,626 for the Comfort version and climbs up $57,535,568 the top of the range Iconic with 4×4 traction and automatic transmission.
In May, 0km registrations amounted to 34,614 units, 5.1% more than in April and 13.8% less than in the same month of 2023. Of the top 10 models in the ranking, three were pickups: the Toyota Hilux (1st), the Ford Ranger (5th) and the Volkswagen Amarok (7th).
In the first five months, the ranking is repeated, with the Hilux in first place in the category (with 9,636 units), followed by the Ranger (8,585) and the Amarok (6,849). Fourth in the segment is the Nissan Frontier, which has patented 2,631 units so far this year. The Renault Alaskan accumulated 770 sales between January and May.
The five models, however – as happens with almost all nationally manufactured products – show interannual drops in patents of between 23 and 47%. In the 22.1% drop in 0km sales in the first five months, locally produced models were the most affected, given that they represent almost 65% of the market. Imported ones, on the other hand, have been recovering ground after having reached minimum levels in 2023.
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