BeReal, The social network popularized in 2022 for its proposal based on spontaneity and “anti-posturing”, has been acquired by the French video game and mobile application company Voodoo by 500 million euros. The operation is intended to accelerate Voodoo’s diversification into consumer applications and its global positioning; as well as boost the growth of the platform.
Voodoo’s intention, as explained in a statement, is to take BeReal to a new level. The company claims to be in an ideal position to harness the potential of BeReal and unlock the opportunities offered by its global user base. He also notes that he intends to continue investing in BeReal and contribute his experience in product strategy, growth and infrastructure.
“There is a universal need to share real, unfiltered experiences”
“BeReal achieved incredible user loyalty and growth, proving that there is a universal need to share real, unfiltered experiences with close friends“said Alexandre Yazdi, Co-Dundador and CEO of Voodoo. “We are very excited to bring our teams together and leverage Voodoo’s knowledge and differentiated technologies to scale BeReal to the iconic social authenticity network.“.
The French firm positively values the commitment to authenticity and real interactions of the social network, which they indicate has more than 40 million active users and it is one of the most popular platforms in United States, Japan and France. They point out that half of the users in these markets use the application at least 6 days a week.
BeReal was launched in 2019 by developer Alexis Barreyat, but reached its peak of popularity three years later. He has sought to move away from prepared photographs or planned choreographies with a differential content publishing model. Users receive an automatic notification requesting the publication of whatever they are doing at that precise moment, although the photos disappear after 24 hours. Additionally, BeReal lacks likes, offering a “social anxiety-free” space.
However, as stated TechCrunchDespite its success during the pandemic, BeReal has been struggling to grow its user base and its presence in the social conversation has been waning over the past few months. What’s more, the platform has been looking for a buyer to face the decrease in its financing. However, it has been working on its innovation with the inclusion of new functionalities over the years.
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From Voodoo they point out that, as a result of the acquisition, BeReal enters a new stage of growth, in which, taking advantage of technological capabilities, you will have the opportunity to innovate around product development, new functionalities and focus on growth through organic and paid marketing in all markets.
“Voodoo has a proven track record of driving significant growth in mobile apps“; said Alexis Barreyat, Founder and CEO of BeReal. “Their resources and expertise will help lead BeReal on a path of sustainable growth as it continues to fulfill its mission of creating an authentic world that keeps you connected to the people you truly care about.””.
The operation, however, will imply changes in the leadership of BeReal, Aymeric Roffé, who currently serves as CEO of Wizz – a social network owned by Voodoo – will assume the position of CEO of BeReal and lead the product. For his part, Barreyat will remain involved in the short term to ensure the transition and smooth integration of BeReal into the French firm’s ecosystem.
