Bicimarket has experienced notable growth, with a 30% increase in sales compared to the same period last year. From January to May 2024, the company has achieved a turnover of more than 7 million euros. This success is attributed to the optimization of the commercial model and the incorporation of more than 25 stores and workshops to its network.
After two years focused on stabilizing sales and inventories after the post-pandemic boom, The Bike Alliance, the company behind Bicicmarket, has noticed a recovery in demand since mid-2023. Company executives point out that a drastic reduction in The stock level, started at the end of 2022, has allowed the company to position itself as a buyer.
This has made it easier for the more than 200 brands with which it collaborates, including 25 bicycle brands, to reach its more than 400,000 online customers and the 175 stores that are currently part of the BMK network.
The change in the supply model has proven to be beneficial for both stores and brands. The Bike Alliance has allowed stores to shop more freely and has helped brands streamline their distribution and increase their reach.
To extend its services to a greater number of stores and workshops, The Bike Alliance offers a 4-month free trial promotion. This promotion allows new members to benefit from free supply and maximum discounts from more than 200 brands available in their Purchasing Center.
In addition, this offer is also valid for the PUNTO BMK modality, which includes additional benefits such as local representation of Bicimarket, commissions for Click and Collect, free management software, training and multiple agreements that generate additional income or preferential services.
This strategy of expansion and optimization of the commercial model has positioned Bicimarket as a key player in the Spanish cycling sector, helping stores and brands to improve their operation and market reach.
