Apple will not launch the main Apple Intelligence functions in Europe this year due to the DMA

Apple will not launch the main Apple Intelligence functions in Europe this year due to the DMA
Apple will not launch the main Apple Intelligence functions in Europe this year due to the DMA

The landing of Apple Intelligence on the iPhone, iPad and Mac was the star novelty that the Californian company presented at its WWDC developer conference just a few weeks ago. This is a series of functions that will be included starting in the fall through an update to the operating systems and are specifically designed to help the user in their daily lives based on artificial intelligence. However, it will take longer for EU citizens to see them reflected on their devices.

Furthermore, according to Mark Gurman in BloombergiPhone Mirroring —which allows you to control the smartphone on the screen of a computer with macOS Sequoia—and the function to control a device remotely They are also left out in this first wave. The main reason they point to from Apple is the Digital Markets Act (DMA) that has caused so many headaches for the company in recent years.

“Two weeks ago, Apple introduced hundreds of new features that we are pleased to offer to our users around the world,” Apple spokesperson Fred Sainz told The Verge. “However, due to regulatory uncertainties caused by the DMAwe do not believe we can implement three of these features for our EU users.”

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“Specifically, We are concerned that the DMA interoperability requirements may force us to compromise the integrity of our products in ways that put user privacy and data security at risk,” Sainz’s statement continues. “We are committed to collaborating with the European Commission in an attempt to find a solution that allows us to offer these features to our EU customers without compromising their security.”

The DMA forced Apple to open up the iPhone operating system so that more app stores could download content. And the European Union designated 6 of the largest technology companies as gatekeepers (gatekeepers, in Spanish) among which are Apple itself, Microsoft, Meta or Alphabet, Google’s parent company.

Special treatment and surveillance is provided to all of them to avoid practices contrary to those set out in the Law. “The EU is an attractive market with 450 million potential users and has always been open to any company that wants to provide services in the market. European interior,” points out in this case Thomas Regnier, EU spokesperson.

“The gatekeepers can offer their services in Europe, as long as they comply with our standards designed to guarantee competition fair”, he concludes. At the moment, it is unknown specifically which functions announced by the company at the WWDC conference are incompatible with the DMA.

One point to highlight is that Apple Intelligence was only going to be available this year on devices configured in American English language, so many EU users were not going to receive this feature out of the box. But the question remains as to whether it will finally be in 2025 or whether it will be extended even further in time by not finding a formula that really fits with the legislation.

However, the other two new features that are left out by the DMA—iPhone Mirroring and improvements in screen sharing—are independent of Apple Intelligence and will reach the rest of the countries outside the European Union.

 
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