Munich continues its positive progress. The Catalan sports company increases its sales and presence in retail. In 2023, the company reached a total of 81 million euros in revenue. These figures have meant a growth of 82% for the company compared to 2019 and 9% compared to 2022.as it has progressed The vanguard.
The company has obtained these results after its commitment to internationalization and strengthening its network of its own stores. Throughout this last year, Munich has carried out seven openings in places such as Madrid or Girona. In addition, the footwear company has renovated some of its existing establishments in order to present its new commercial concept. The brand’s latest renovations have been in its physical store in the L’illa shopping center, Barcelona, San Sebastián de los Reyes, Getafe and Andorra.
In 2024, the company continues to focus on retail and plans to open five new stores in Alicante, Murcia, Granada, Asturias and Vigo. The focus that the company has maintained on the retail sector has managed to increase its total turnover up to 30%.
Munich highlights its presence in America, responsible for 30% of export sales
In the last two years, the company has diversified its offer with the addition of its men’s fashion line and the incorporation of products for various sports such as field hockey, paddle tennis or indoor soccer. The diversification of the offer has meant for the brand the expansion of the space of its establishments. The company’s physical points have gone from having an average of 75 meters to more than one hundred square meters of surface.
The international expansion plan has brought 9.3 million euros to the brand in 2023. Munich highlights its presence in Italy, where its sales turnover through physical and online stores reaches four million euros. The company also highlights its growth in eastern Europe. Munich already has its own store in countries such as Georgia, Poland and Serbia.
In the foreign market, the company prioritizes its presence in America due to its high profitability. The American continent accounts for 30% of the income derived from exports. The company has recently landed in Chile, Ecuador and Mexico through fashion distribution chains.
Munich was founded in 1939 by Luis and Francisco Berneda, second generation of the founding family. Berneda renewed the company and changed its name to the current Munich.
