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Salesforce has announced new data and artificial intelligence solutions for Consumer Goods Cloud, making every step of the merchandising process, from planning to execution, more efficient and smarter. On the one hand, Data Cloud for Consumer Goods unlocks and unifies customer data and industry market research information, providing account managers with more detailed information on buyer preferences, thus optimizing the planning and execution of retail sales. Additionally, new Salesforce AI tools for consumer goods companies offer intelligent guidance and generate account summaries, allowing sales and service professionals to plan more effectively, as well as respond to customer inquiries to help to increase income.
Consumer Goods Cloud, which includes Trade Promotion Management and Retail Execution, brings together planning and execution with CRM to help companies achieve profitable growth. Now, with the connection to Salesforce Data Cloud, which unifies and harmonizes both structured and unstructured data, and deep integration with Einstein AI, customers will be able to leverage new solutions to strengthen relationships with channel partners. Solutions include:
—Data Cloud for Consumer Goodswhich enables key account managers to connect account and industry data to create unified profiles for each customer, segment accounts, define micro-segments by store, and create segmentation dashboards to plan assortments and promotions at a hyperlocal level.
—Einstein Copilot Account Summary, which helps increase the productivity of customer service agents in Consumer Goods Cloud by providing AI-generated account summaries directly in the service console. This eliminates the need to switch between screens, knowledge articles, and history. This way, agents can handle complex inquiries with a personalized touch, while promoting cross-sell and up-sell opportunities, and taking account needs into consideration.
—Consumer Goods Cloud Einstein 1 for Sales is a new suite of data- and AI-driven capabilities. It provides all sales managers, field workers, salespeople, and delivery drivers with tools to drive account growth and productivity. Relevant retail execution details and recommendations can be viewed within Consumer Goods Cloud Einstein 1 for Sales. This enables reps to determine, for example, whether they need to offer special handling for perishable or fragile products, ensure fast replenishment cycles, improve product availability in rural areas, or reduce non-payments by collecting payment upon delivery.
“Consumer goods companies are focused on profitable growth. With the latest innovations from Salesforce for Consumer Goods Cloud, they can unify consumer and customer data to accurately plan promotions, give every employee the tools to increase sales and reduce downtime while working in the field. It also allows them to introduce trusted AI into the workflow of each service agent to solve problems and make upsells more frequently. In short, all consumer goods companies can. now transform into an AI company,” said Rob Garf, vice president and general manager of Retail and Consumer Goods.
