How to make 500,000 people know your brand in a week? That is the question that Marcos Mollá, the entrepreneur and founder of the men’s and women’s fashion brand Koopey, asked himself.
Mollá has a degree in Business Administration and Management from the San Vicente Mártir Catholic University. Until last year, the entrepreneur had not been linked to the fashion sector. The entrepreneur has traced his experience since 2018 in the production of online content on platforms such as YouTube, in addition to being the founder of the data platform SpyTool.Ai.
The entrepreneur started a year ago in the fashion sector with a capital of 150 euros with the creation of an e-commerce where he sold products from Spanish suppliers without buying stock (that is, only on demand). With this first test in the retail sector managed to sell more than 200 units without even investing in advertising or advertisements.
In 2024, to give a boost to Koopey, the founder has invested in stock to give a boost to his fashion brand. The entrepreneur made an initial investment of 12,000 euros and visited several cities in Spain in search of suppliers for the production of shirts and footwear..
For the footwear, Mollá collaborated with Pilar Jaraquemada, who had been a footwear designer for Scalpers for more than twelve years, in the design of women’s footwear from Koopey. Jaraquemada was the entrepreneur’s right-hand man for the creation of Koopey’s first collection.
Koopey plans to boost its brand with the opening of ‘pop up stores’ on a national scale
The entrepreneur’s initial idea began with the strategy to gather the largest number of people to create a community organically through social networks, before launching the first collection.
In seven days he launched the website, but he still did not have followers. However, after a viral video on TikTok, a large number of people began to follow the company’s work. That same week, Koopey reached 500,000 views on the first TikTok videos, creating a WhatsApp community and an email list that led to the launch of the e-commerce. On the day of the launch, 800 people joined simultaneously while the website was opened.
Koopey’s goal is to create a new collection and, after testing pop up stores on a national scale, to be able to open a permanent store in the long term. At the moment, the emerging company distributes its offer through its own digital channel. In addition, the brand has participated in some markets and has held occasional events with its community of followers, with the aim that “they can see the product first-hand.”
Koopey has its headquarters in Valencia, where it also manages logistics. Mollá is also in charge of the design of the clothing items that are made in a factory in Córdoba. Men’s espadrilles are produced in Elche and women’s espadrilles in Caravaca de la Cruz.
