Indra announced this Thursday at the shareholders’ meeting a new brand model for the company in line with the recently approved strategic plan Leading the Future, with which the company wants to consolidate its position as a benchmark in Spain in defense, aerospace and advanced digital technologies. The company has presented its new corporate brand, Indra Groupand has also renewed the image of its two commercial brands, Indra and Minsait.
According to, Marc MurtraPresident of Indra, “this model will provide clarity and coherence, strengthening an ecosystem of brands connected to each other and boosting our four core businesses: Defense, Air Traffic, Space and Information Technology.”
The color blue leads the identity of Indra Group and Indra by resulting, the company explains, “a reliable, deep and vitalistic range”, while in Minsait the color purple “takes us to its own universe that helps it grow in its leadership in the sector of advanced digital technologies”.
The technology multinational explains that “the new brand model shares a precision graphic system that, through visible grids, nodes and lines characteristic of infographic viewers and data visualization languages, transmits order and technology.” It adds: “This system, together with a personalized corporate typography and the capital letters of the logos, transmit solidity, avant-garde and timelessness.”
New symbol
A new symbol, continues Indra, “unifies the brand model, representing the connection between technology (openness) and defense (protection) and is a common link that unites all the group’s professionals under a graphic umbrella and a common vision. “.
For Jose Vicente of the MozosCEO of the group, “the new brand identity, aligned with the company’s growth strategy, reaffirms our long-term commitment to growth, innovation and excellence.”
At a commercial level, Indra explains that the new model strengthens its two major commercial brands to champion the company’s four businesses: the Indra brand, a benchmark in the Defense, Air Traffic and Space sectors; and the Minsait brand, specialized in IT consulting services and digital transformation.
Through the strategic concept Tech for the Future, the company details, “Indra Group focuses on a fundamental territory – technology that prepares us for the future – and activates it in a differential and relevant way through each of its two brands. On the one hand, Indra focuses on the axis of trust, through its own strategic decline: Tech for Trust. On the other hand, Minsait continues to strengthen its ability to make a difference and generate positive impact through the concept Tech for Impact“.
“The new brand model will contribute to generating sustainable differentiation in the market, boosting a sense of belonging and pride for talent and guaranteeing clarity and relevance to key audiences. In short, the new brand model activates the group’s mission : promote a safer and more connected future,” he concludes.
