‘From the bench’ April Luciusdirector of the Ohana Early Childhood Learning Center; Porfirio Marquez, founder of Transportes Márquez; and Rosario Castillodirector of the telecommunications company Benology, talk about the challenge of starting a business. They are joined by Norma Ramirezpresident of the Coordinating Council of Women Entrepreneurs (CCME); Ricardo Mangedirector of SME Banking at BBVA Mexico; and Cesar Calderonprofessor in the Economic Environment area of the Pan American Institute of Senior Business Management (IPADE), who highlight the potential that microbusinesses have in the country.
Strengthening the growth of microenterprises requires establish strategic alliances at the public and private level, which encourage training and outreach to projects such as ‘Neighborhood Bank’a BBVA Mexico initiative that promotes the development and financing of micro, small and medium-sized businesses in the country.
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