By João Ramos, Director of Digital Appliances for Samsung Latin America.
In an ever-evolving world where technology plays a central role in our lives, it is impossible to ignore the growing influence of artificial intelligence in our homes. As AI becomes ever more ubiquitous, we are faced with the exciting prospect of truly smart and connected homes, filled with possibilities and conveniences never before imagined.
In recent years, we have witnessed a seismic shift in the smart home appliance market in Latin America. Driven by consumer demand for greater convenience, efficiency and safety in their daily lives, this sector is undergoing a radical transformation. Consumers are increasingly looking for solutions that not only simplify their routines, but also improve them, making them more personalized and adaptable to their individual needs.
This becomes clear when we analyze recent data from the Latin market, presented by Statista. According to a global data and business intelligence platform, the percentage of households in Latin America using smart appliances is expected to grow from 8.3% in 2024 to 27.7% in 2028[1]which is quite significant for less than half a decade. This figure represents a substantial increase in the adoption of smart appliances in homes in the coming years.
Furthermore, the smart home appliance market revenue is expected to reach $2.3 billion by 2024 in the region, and is projected to exhibit a CAGR of 11.32%, translating into a projected market volume of $3.5 billion by 2028.
In this scenario, artificial intelligence is emerging as the fundamental pillar of this domestic revolution. By equipping our devices with advanced AI capabilities, we can turn simple household appliances into true intelligent assistants, capable of understanding, learning and anticipating the needs of their users. From the moment we wake up until we fall asleep, AI is becoming the driving force of a new era of convenience and comfort in our homes.
The benefits of a connected home are many and multifaceted. From the ability to remotely control your devices to intelligent automation of household tasks, smart homes offer multiple advantages that significantly improve the quality of life of their residents. What’s more, the interconnectivity of devices allows for an integrated and harmonious experience, where every component of the home works together to create a truly intelligent and adaptable environment.
Looking to the future, it’s impossible not to be excited about the possibilities that await us. With the rapid evolution of technology, we are just beginning to scratch the surface of what is possible in a smart home.
In this context, Samsung’s premise is always to bring improvements to society. And in our portfolio, artificial intelligence is already integrated into several products through our Bespoke AI line, always thinking about how we can contribute for the good of society and enable what everyone wants and seeks most: free time to spend with others. what we love and do what we enjoy.
“So, with our SmartThings platform and a wide range of smart products, we are empowering consumers in Latin America to transform their homes into truly smart and connected spaces.” From refrigerators that automatically shop and monitor food, to security systems that monitor and protect your home, we are committed to offering innovative solutions that simplify and improve the lives of our customers.
And when we talk about AI in home appliances, we can go beyond comfort and practicality, as the technology helps, for example, to control energy consumption, saving money and natural resources – all with AI Energy, through the SmartThings app, which helps monitor the energy consumption of appliances and even suggests saving tips. Another example of the use of AI in everyday life is the practicality of house cleaning, as the robot vacuum cleaner detects the type of floor and automatically adjusts the suction power as needed.
With artificial intelligence increasingly present in everyday life, Samsung is firmly committed to understanding and meeting the specific needs of the market. We recognize that each home is unique, with its own demands and challenges, and that is why we develop solutions that offer practicality, intelligence and adaptability.
That’s why we’re committed to continuing to innovate and evolve, staying at the forefront of the smart home revolution and providing exceptional experiences that truly improve the lives of our consumers, with artificial intelligence as our greatest ally. With Samsung, the future of smart homes in Latin America is bright and full of exciting possibilities.
