The olive oil brand Carbonell, owned by the Spanish multinational Deoleo, recently announced the certification of the origin of its oil using blockchain technology. Through a QR code printed on the bottles, consumers can find out the origin of the product they buy on supermarket shelves. From the varieties and origin of the olives, the quality certification processes, the flavors or the packaging date. In 2024, the initiative will affect the distribution of five million liters of oil, the company indicated on its Linkedin profile.
Blockchain oil
This is not the first time that the listed company Deoleo has used blockchain technology to certify the origin of its oils. In 2022, it used IBM Food Trust technology to show the traceability of Maestros de Hojiblanca, another of the company’s most emblematic brands. Deoleo thus became the first Spanish mass-market Extra Virgin Olive Oil (EVOO) company to show the origin of its products. Deoleo markets its oils in more than 100 countries.
AGRO-FOOD CERTIFICATION WITH BLOCKCHAIN TECHNOLOGY IN SPAIN
One year after the implementation of the traceability plan for Hojiblanca oil, the company introduced the solution in three key markets for it: Spain, France and the USA. As reported by IBM, the Food Trust network provides traceability for four million bottles of EVOO per year.
Regarding the use of blockchain technology, Victor Roig, general manager of Deoleo in Spain, has indicated that it serves to reinforce the company’s commitment to improve the consumer experience with the brand. “It allows us to strengthen our sustainability strategy. At Deoleo we are committed to transparency. For this reason, we want each bottle to show the detailed journey of the oil: from the olive tree to the table,” he said.
According to survey data collected by IBM Food Trust, 52% of consumers consider knowing where their food comes from to be very to somewhat important. 63% of Americans surveyed would pay up to 36% more for products that are responsibly made and have transparent sourcing. 94% of consumers surveyed said they would be more loyal to a brand that offered complete transparency.
IoT and blockchain
In Spain, Kolokium, as a participant in PERTE alimentech, a project promoted by the State Secretariat of the Ministry of Industry and Tourism, is developing a platform based on the Hyperledger Fabric blockchain technology. This platform, in addition to interacting with the IoT devices that are part of the production process, will allow the certification of the artificial intelligence algorithms that intervene in the different production processes.
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