By E&N Brand Lab for Bam
Bam is a financial institution that has been operating for more than 97 years, with the purpose of promoting sustainable development to achieve the well-being of all Guatemalans, through a differentiating service offering.
Federico Bolaños Coloma has a career of more than 18 years in the banking sector and has stood out for his leadership and commitment, which is why he has become a reference for people starting a career at Bam, after having held positions such as, Head of Risk Department, Regional Agency Manager, Director of Personal Banking, experiences that led him to be appointed General Manager and Executive Director.
During 2023, a year that was characterized by resilience worldwide, the leader defined it as challenging and expressed: “We face 2023 with many challenges, however, we also managed to achieve positive results, constantly working for the benefit of all.” “The Guatemalans who have trusted us, for this period we focus on proximity, innovation and accessibility.”
Regarding the search for business development, during the same year, the entity carried out more than 10 spaces for knowledge transfers to clients, as part of its comprehensive value proposition. Regarding loyalty, they have achieved outstanding cumulative scores in the superior customer experience indicator:
• 97.51% in the preferential segment
• 93.22% in the SME Commerce segment
• 95% in commercial satisfaction in Business Banking
Aligned with its vision of being the best company to work for in Guatemala, Bolaños emphasized: “We constantly promote a better quality of life for our employees, we have a benefits statute and we also put into practice an organizational culture based on integrity, customers, the human being, dynamism, sustainable growth and extraordinary performance.” With almost 4,000 employees, -at the end of 2023- 90% of their employees recommend them to work. Looking to the future, Bolaños assures that Bam will continue with its customer-centered work mystique, presenting them with differentiated value proposals in accordance with new trends.
“We will also continue to develop and accompany projects that contribute to society and Guatemala in line with our purpose of promoting sustainable development to achieve the well-being of all,” he concluded.
EXPERIENCE
Federico Bolaños Coloma has important experience that includes the vice presidency of the United Fund of Guatemala (United Way), he has been a member of the board of the Universidad del Valle de Guatemala (UVG), president of the board of directors of Seguros Agromercantil and director of Banitsmo in Panama.
