He April 27 marks a turning point annual on our calendar, intended to celebrate a discipline that, discreetly, weaves the visual reality that surrounds us. On this day, known internationally as Graphic Design Day or World Communication Design Day, a global platform is dedicated to the appreciation of a profession whose impact transcends the aesthetic field to become a catalyst for social change. . The choice of this emblematic date underlines the recognition of a discipline that, quietly but powerfully, has been fundamental in promoting significant transformations throughout the planet.
This day not only celebrates the individual and collective contributions of graphic designers, but also invites society to reflect on the crucial role that design plays in the communication, cultural and economic sphere. The establishment of April 27 as a day of global celebration seeks to highlight how graphic design acts as a tool of incalculable value, influencing our interaction with the world and the way we interpret our environment. The subtlety of its influence underlines the depth of its importance, reminding us that behind every image there is an intention, a message and, above all, a story that deserves to be told.
The origin of the commemoration dedicated to graphic designers dates back to a proposal by Kim Paulsen, aimed at honoring the creation of the entity initially named ‘Icograda’, currently recognized as the International Council of Design.
This entity, whose foundations were laid on April 27, 1963 in the city of London, was born with the mission of promoting the integration and global representation of those who work in graphic design and visual communication. Likewise, this Council distinguishes itself by providing advice to International organizations including the European Council, UNESCO, the United Nations Industrial Development Organization (UNIDO) and the World Intellectual Property Organization (WIPO).
According to information provided by the ‘ambito’ portal, the reason behind this anniversary is celebrate the transcendental work carried out by graphic designers in various sectors of society and commerce, highlighting their essential role in the development of initiatives that promote important changes.
In this context, since 1997, the International Design Council has annually established a specific theme for this day, enriching celebrating and highlighting the significant impact and diversity of approaches that characterize the graphic design profession.
A graphic designer plays a number of essential roles in the field of visual communication, contributing their creativity and technical skills to the creation of graphic solutions that satisfy various communication and commercial needs. Among its main functions are:
- Visual identity creation: They develop the set of graphic elements that make up the image of a brand, company or product, guaranteeing its coherence and effectiveness in different media and platforms.
- Advertising and promotion design: They prepare advertising materials such as brochures, posters, digital advertisements and other graphic communication media, with the aim of promoting products or services in an attractive and persuasive way.
- Editorial design: They are responsible for the layout and aesthetics of printed and digital publications, such as books, magazines, reports and catalogues, improving their readability and visual appeal.
- Packaging design: They create containers and packaging that not only protect the product, but also communicate its branding and values, while attracting the consumer at the point of sale.
- Web and multimedia design: They design and optimize websites and applications to improve the user experience, as well as create multimedia content, such as animations and graphics for social networks.
In summary, a graphic designer is a multifaceted professional whose intervention is key in the development and implementation of visual communication strategies, whose work has a direct impact on consumer perception and behavior, as well as on the image and success of the brand or company you work for.
In Peru, those interested in pursuing a career in graphic design have a wide spectrum of educational options, reflecting a sector that has experienced considerable growth over the years.
Currently, applicants can choose from a wide range of educational institutions, from technical institutes to universities that offer programs in this discipline, located in Lima and other regions of the country.
Between the institutions That offer programs in graphic design are:
- University of Sciences and Arts of Latin America (UCAL)
- Saint Ignatius of Loyola Institute (ISIL)
- Technological University of Peru (UTP)
- Northern Private University (UPN)
- Senati
- Cybertec Institute
- Idat
- Pontifical Catholic University of Peru (PUCP)
- Peruvian University of Applied Sciences (CPU)
- Cesar Vallejo University
- Certus Institute
Platforms specialized in the labor field, together with data provided by the Ministry of Labor, reveal that the average income of a graphic designer in Peru is around S/2 thousand 298 monthly. However, the variability of salaries is evident when the scope of work is considered.
For example, those designers who decide to embark on their path of independently, or freelance, they can expect earnings that vary depending on the complexity and scope of the projects in which they participate, with fluctuating income ranging from S/1,000 to S/3 thousand per month.
A more detailed analysis, based on the information provided by various employment platforms, offers us a broader perspective regarding remuneration in this professional field.
Computerwork, for example, points to an average salary of S/1,213 per month for graphic designers. Indeed, for its part, establishes a salary differentiation between a junior designer, who could earn an average of S/1,308, and a senior graphic designer, whose monthly income reaches up to S/3,000. In the specific case of the capital, Glassdoor highlights an average salary of S/2,150 for graphic designers in Lima, although it points out that those with more experience and advanced academic training can aspire to salaries that exceed S/5 thousand.
