The Chilean businessman David Herrera is in a legal mess with the actor’s lawyers Peter Pascal for its creation: Pisco Pedro Piscalwhich has him fighting for his name.
As stated Strategy DiaryHerrera registered the liquor in June 2023 before the National Institute of Intellectual Property (Inapi), with this the objective was to create 33° and 35° piscos in alliance with Pisquera Alba, located in the Elqui Valley.
Months later he began to have problems, since the name caught the attention of the legal representatives of the “The Last of Us“. Therefore, in October 2023, he was contacted by the Silva law firmwho through an email requested the transfer of the web domains of their pisco: pedropiscal.cl and pedro-piscal.clto avoid a trial.
However, Herrera rejected the request and received a counteroffer from $2 thousand dollars (around 1.8 million Chilean pesos) to acquire the brand and web domains; offer that he rejected again.
The situation came to nothing, until March of this year A lawsuit was filed before Inapi to demand that trademark registration void because it did not respond to the “general principle of good faith, and the rules on fair competition and commercial ethics as there is a clear interest in commercial exploitation.”
According to the lawyers, Herrera with his brand “seeks to generate profit based on taking advantage of the actor’s famegenerating confusion in consumers towards an erroneous commercial origin”.
All this, after a trial before NIC Chile –administrators of .cl domains-, where They stripped Herrera of the web pages of its Pedro Piscal brand.
Herrera: “It was a funny topic”
For its part, David Herrera He told said media that the trial is something “overwhelming” and that it has no relation to the “spirit” behind his initial idea and that he does not use the image or likeness of the actor, because “when I came up with the name, It was a funny topic because of the crossing of wordsbut never seeking to deceive anyone or that it was a product inspired by the Chilean actor,” he stated.
In that sense, he asserted that “in fact, The product label has no reference to Pedro Pascal, or to one of his films. What’s more, I have not spoken to any media about it, so that they can say that it is something in honor of him or that I am trying to take advantage of his fame.”
On the other hand, the businessman contacted Arm yourself Lawyersa legal firm that has accompanied other ventures such as “Amasandería Superpan”, “Harry Plotter”, “Star Wash”, among others.
It should be noted that this situation occurs in parallel with the request of the Hollywood actor to register his trademark “Pedro Pascal” in the categories of cosmetics, clothing, games, production, shows, among others, but none in which the initiative is involved. by Pedro Piscal.
