Sinaloa.- “In the blood I bring the 701”, can be heard in a fragment of the lyrics of the corrido ‘El Azul’, interpreted in collaboration by Junior H and Featherweight, but, What does the number ‘701’ mean and why is it mentioned in many songs?
“In my blood I bring the 701, lion’s mane, because I come from one. Always rigged, because we are not ass,” says the piece of music in one of its verses.
The figure appears in corridos such as ‘El 701’ of the Alegres del Barranco and in many others, all of them referring to Joaquín ‘El Chapo’ Guzmán Loera, who before his arrest was one of the leaders of the Sinaloa Cartel (CDS).
What relationship does El Chapo Guzmán have with ‘701’?
It was the second week of March 2009 when the world woke up with not so expected news, Joaquín ‘El Chapo’ Guzmán was included by Forbes magazine among its list of the richest people in the world.
His name appeared in place 701 rubbing shoulders with businessmen from all industries such as banking, real estate, technology and a very long etcetera.
Said amount began to be a reference in corridos from different groups, it became so popular that even caps and shirts with it stamped on it were sold in different areas of the country.
It was not a passing phenomenon like many others, the number was enshrined until it became a symbol of the CDS. It was increasingly common to hear him in Sinaloan music and see him in clothes, always related to the then drug lord.
in 2019 a daughter of ‘El Chapo’ Guzmán he took the situation to the next level and registered the trademark ‘El Chapo 701’. So began to generate income by marketing clothing and accessories.
When the signature was made official by Alejandrina herselfit was revealed that the products were manufactured by inmates of the Puente Grande Prison, in Jalisco, from where his father escaped in a laundry cart in 2001.
Where can I buy items?
‘El Chapo 701’ products can be found on pages like Amazon, Mercado Libre and etsy.com, since a year after its creation, the brand disappeared without a trace.
The website ‘elchapoguzman.com’where articles were promoted and information about the venture could be read, it was closed overnight.
My name is Juan Pablo Chaidez Aispuro, born in Culiacán, Sinaloa into a small family that originally consisted of four people: father, mother and two children. From my early years I showed a taste for watching the news and staying informed. I was a graduate of the 2014 – 2018 generation of the degree in Journalism, from the Autonomous University of Sinaloa (UAS), the first in that career since its opening. Regarding professional experience, I was able to gain learning during a period of six months in the sports area of the Noroeste newspaper, where I did professional internships. Later, I had the opportunity to spend another six months in the ranks of Radio Sinaloa, particularly in the news program Informativo Puro Sinaloa, of the state government. There I covered local issues, recorded voice for the newscast, contributed content for other broadcasts and had live participation. Since 2020 I have been in Debate, a company that opened the doors for me to integrate as a web reporter, and months later to hold the position of Editor on the Debate.com.mx site.