In the iron heart of Argentina, where there are still “open wounds” from the drought that affected Argentine agriculture and impacted the entire agricultural machinery chain, this Thursday a symbolic marker of resilience and commitment to the future.
The leading multinational John Deere announced the investment of 15 million dollars in its factory located in The rosessouth of Santa Fe, where the pioneer Juan Carlos Pla In 1975, he began producing equipment for farmers in the area and over time he associated his last name with that of the legendary blacksmith of the North American Midwest.
It is worth seeing this moment in historical perspective. Since the founding of 1837, in Illinoiswith a focus on plows, on physics, to this commitment to precision planting and spraying, with digital biotechnology and chemical management, global agriculture reinvented itself like never before in its ancient history, in an incessant and still vibrant process.
The development of John Deere was global, but the company always had a special view towards Argentina, since It began operating in 1894, when our country was positioned as the best GDP in the world. with the help of the “gringos” who founded towns with the help of the railroad. 65 years ago he installed his base in Granadero Baigorria, next to Rosario, and in recent years he made two significant nods to the national agribusiness.
The purchase of Pla was the most important, but was strategically complemented by the acquisition of King Agro, in Campana, to add the carbon fiber bowsprits which are not only one of the most elegant national developments, due to efficiency and sustainability, but also a decisive way for Argentine self-propelled sprayers to gain fame throughout the planet.
In Las Rosas, the industrial warehouses and service areas were expanded to implement a new painting system that meets the highest global standards, both in product quality and care for the environment.
All these innovations favor productive capacity, improve product quality and benefits the daily organization and safety of workers.
The expansion and modernization of planting and spraying operations in Las Rosas will allow increasing the production capacity of the equipment by 50% and give rise to one of the most modern agricultural equipment plants in Argentina, where John Deere has invested more than US$ 265 million in the last 10 years.
“We take the decision thinking about the long term, knowing that the market will improve after last year’s drought. “We are betting on the city of Las Rosas, the province of Santa Fe and the national industry,” he stated. Sebastian Malamudgeneral manager of PLA by John Deere, at the event led by Governor Maximiliano Pullaro, and the main politicians of the Peronist opposition, Marcelo Lewandoski and Roberto Mirabella.
John Deere Global Vice President of Manufacturing, Joaquin Fernandezhighlighted the importance of Argentina for John Deere, considering it “one of the most important countries globally in agriculture.” And he assured that “John Deere is technology, and it will make the PLA plant one of the best in Latin America, from where we will continue working to have the best solutions for agriculture and delivering quality and efficiency. “We are going to continue betting on Argentina and the Las Rosas factory, bringing new products.”
For its part, Antonio Carrere, Vice President of Sales and Marketing for Latin America and highlighted that “the world needs more food produced in a more sustainable way. John Deere understands this in addition to the potential that Latin America offers. That is why it was decided to make this investment in Argentina.”.
