By: Betty Beatón Ruiz
With the confirmation, to date, of just over a hundred exhibitors from 13 countries, the intensification of actions to increase the number of participants and the reservations of spaces at the Heredia theater fairgrounds, the preparations for the 19th edition of Expocaribe, scheduled here from June 26 to 29.
At a press conference, attended by members of the Organizing Committee of the second most important commercial exchange in the nation, details of a meeting that will take place in the midst of a complex scenario of the Cuban economy were offered.
Even so, we are committed to holding the Fair, which favors business and investment opportunities, opens paths to productive and service chains, and contributes to strengthening commercial ties between participating entities.
As a general event, Expocaribe displays a wide range of exchange and recognition options in areas as diverse as construction, transportation, health, agroforestry and agriculture, mining, culture, the production of beverages, soft drinks and food, among others.
To say of Madelaine Cortés Barquilla, Director of Foreign Trade in Santiago de Cuba and General Coordinator of the Fair, the aspirations for 2024 are to exceed 300 participants from thirty countries.
Text and photos: MsC. Santiago Romero Chang
A Creole firm – oriental by excellence and distinction – arouses interest in the eastern and national Cuban market, first because of the record of its management in such a short time; second, for the ability to make one’s way through complexities, and third, for the maturity gained and the professional support of the team.
Thus, a surprise for most of the representatives of companies and organizations present at the business workshop sponsored by the Santiago de Cuba Chamber of Commerce, as part of the preparation for Expocaribe 2024 and other business agreements.
And it is that Multiserf SRL made a presentation with all the officiality and professional connotation that this demands, seen as the best and demonstrative of what the Chamber of Commerce seeks in the assimilation of as many tools and skills as possible to be able to navigate in today’s business market, in the midst of such dissimilar complexities.
Multiserf SRL It was not the meta-narrative and the slogans or vague reiteration of what had been done, no, in a few minutes, the main partner, Dr. C. Leonor de los Dolores Estrada Jiménez was amazed by her mastery of each of the areas essential for a firm, above all, in the area of social communication sciences, key and not seen as such, as one of the unforgivable errors in this Age of Image, information and digital telecommunications.
He addressed how it is projected, why the greater confidence of its partners, the security of the agreed businesses, the necessary updating and improvement in the face of legal requirements, the pact with state entities, MSMEs and the correct bidding, leasing, the portfolio of regulations , the role of the legal advisor, how to regulate prices, companies in the banking process, the use of trademarks, patents, input certificates, commercial registration, changes in uses, and very importantly, the current confusion between the contract leasing and cooperative production with a tendency to dissociate the latter.
