The Colombian soap opera Crimson redpremiered on April 16 on Canal RCN, faces challenges in its attempt to capture the attention of the Colombian public.
Despite having an outstanding cast, which includes Laura de León, Carlos Báez, Carolina Gaitán and Juan Guilera, the production has not managed to rank among the most viewed programs, according to measurements by Kantar Ibope Media.
Initially broadcast at 8 p.m., Crimson red It was moved at 9:30 at night after registering a drop in audience ratings, obtaining between 3 and 4 points according to Kantar Ibope Media.
The decision to change the schedule was an effort to improve its tune and appeal among viewers; However, this measure was not received positively, leading production to return to its original time slot. Followers of the novel have indicated their preference for the previous schedule, evidencing their discontent with the programming adjustments.
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Compared to other productions, both local and international, Crimson red has been surpassed in terms of audience. Foreign productions, such as Turkish series Sureyya, Yusuf and the Mexican soap opera Rubystarring Bárbara Mori and Eduardo Santamarina, have managed to attract a greater number of viewers.
This phenomenon highlights the growing competition that national productions face against international imports.
Despite efforts to revitalize interest in Crimson red, the future of the soap opera remains uncertain, putting its permanence on the RCN Channel’s schedule at stake. Followers and critics alike suggest the need to find more effective strategies to reconnect with the audience and regain the previous success achieved by its predecessor, Rigowhose last episodes exceeded 10 rating points.
Something similar has happened with The house of the famous Colombia. Despite the great economic investment that the format represented in its logistics or the millions of impressions it reaches every night on social networks, it has only barely managed to overcome the 5-point barrier.
In fact, it settled in fourth place for the last two weeks, which has been its best performance since it was released.
‘Rojo crimson’ is an immersive narrative that revolves around Juana Levy, played by Laura de León, an entrepreneurial and feisty woman whose passion and determination lead her to use her charisma and beauty to boost her company through an innovative beauty product called Crimson red. This cosmetic, created by her grandfather Khalil, whose relationship Juana does not know, is designed to exalt feminine beauty, emphasizing the sensuality and strength that resides in each woman.
The plot develops showing Juana and her partner Jorge García, played by Carlos Báez, in his fight not only to make his business prosper, but also to consolidate his romantic relationship. Throughout their journey, this entrepreneurial duo will face various challenges, among them, the opposition of Valeria Ruiz, a renowned model and businesswoman played by Carolina Gaitán.
Valeria emerges as the antagonist of the story, who, motivated by her personal and professional ambitions, aspires not only to take over the innovative product Rojo Crimesí, but also to usurp the romantic relationship between Juana and Jorge, as well as the leadership of the company that Juana has put so much effort into establishing.
Crimson red is a production that immerses itself in the world of entrepreneurship, feminine power, romantic relationships and unfair competition, addressing these themes with sensitivity and a focus on the personal and professional improvement of its protagonists. The series promises to capture the attention of its audience with its intense and emotional plot, and will be changing schedule starting this Thursday, May 2being available for the public to enjoy at 9:30 p.m., thus offering a story of passion, ambition, and resilience.
