The City Council of Córdoba, through the Municipal Institute of Tourism (Imtur), is present from this Monday to Wednesday at the Arabian Travel Market (ATM), the leading global event for the travel and tourism sector held in Dubai . During these days, the capital will maintain a work agenda that includes around 30 meetings with tour operators, travel agencies or the media and will also develop a promotional campaign that will disseminate the ‘Córdoba is more’ campaign in a back of City Sightseeing buses around the city.
In a note, the Deputy Mayor for Tourism, Daniel García Ibarrola, indicated that the fair, which is held at the Dubai World Trade Center, “is an exceptional platform to promote Córdoba’s offer in the Middle East market.” . The delegate pointed out that these days will focus on “establishing an interesting work agenda that allows us to deliver our rich and varied offer to potential visitors from this market, which is very attractive for us as it is quality tourism and with high purchasing power”.
The objective of the City Council, according to García Ibarrola, is that “Middle Eastern tourism continues to grow in Córdoba within the important increase that foreign tourism is experiencing, which last March rose by 40.99% compared to to the year 2023 and 18% in relation to fiscal year 2019”.
Furthermore, the mayor has pointed out that “the capital of Cordoba has all the makings to become a reference destination for this Arab market, due to our history, our culture and our heritage, but we also combine elements such as gastronomy and the equestrian field, which “they can be a new lever to increase the number of visitors from this origin”. In this regard, the 31st edition of the fair will bring together 41,000 attendees and 2,300 exhibitors from 165 countries these days. Córdoba capital presents its offer under the umbrella of Andalusian Tourism.
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