Luisito Comunica, the renowned Mexican YouTuber, has known how to take advantage of his fame to diversify his companies in order to have income from different fronts. In addition to his YouTube channel, on which he has 42.7 million followers, Luisito also has a well-known fast food brand, called FasFú Burguers, which has a presence in several countries around the world, including Colombia. In Mexico it also has several restaurants and a mobile telephone operator called Pillofon, precisely the latter will arrive in the country in order to position itself within this market.
“Epic news, friends! From Cali salsa to coastal vallenato, PilloFon arrives in Colombia to connect everyone! Follow us so you don’t miss any of the surprises and adventures we have prepared“, with this message Luisito Comunica announced the arrival of the operator to the country. Since the beginning of the year it had been announced that Pillofon would seek to expand in Latin America and, precisely, Colombia is the first country to receive this operator.
How will Pillofon work?
As explained, Pillofon will use Tigo networks to provide its service in the country. The fixed operator that in Colombia there can be two types of operators: the Mobile Network Operator (OMR) and the Virtual Mobile Operator (OMV). Precisely, the OMV is the model that Pillofon will use in Colombia with the support of Tigo networks. “The business model of MVNOs in Colombia is based on serving specific market niches, offering competitive rates and personalized plans, since by not having to invest in network infrastructure or its maintenance, they can focus on marketing.“Tigo assured.
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