Investments in strategically located distribution centers are beginning to bear fruit.
Photo: Courtesy
The Colombian economy is undergoing a series of significant transformations. Driven mainly by new investments that seek to democratize access to products and services at more affordable prices, there is much developing in the country. With a strategy focused on operational efficiency and strengthening relationships with local suppliers, companies such as Jerónimo Martins Colombia They are leading this paradigm shift.
Colombia has received a large flow of foreign direct investment (FDI), which demonstrates the confidence of international investors in the country’s growth potential. This injection of capital has been important for the development of infrastructure and the expansion of local and international companies.
Logistics efficiency: the key to reducing prices
One of the most effective strategies to achieve competitive prices is the optimization of logistics. In Colombia, the logistical challenges are considerable, given the geographical complexity of the country. But investments in strategically located distribution centers are starting to pay off. Nuno Sereno, CEO of Jerónimo Martins Colombia, He stated that efficient logistics not only reduces the final cost for the consumer, but also guarantees fresh and quality products on the shelves.
During the inauguration of new distribution center for Tiendas Ara in Palmira, Valle del Cauca, Sereno commented on the company’s long-term commitment to the Colombian market. Furthermore, he noted that, even in the face of economic challenges such as inflation and climate events, his vision is clear and firmly anchored in providing accessibility.
The country is classified ranked 71st among 167 nations in the World Bank’s Logistics Performance Index, which highlights the need for continuous improvements in the quality of its logistics infrastructure and the efficiency of customs procedures to improve its regional competitiveness.
The benefits of these new investments extend throughout the Colombian economy.
Photo: Courtesy
The country has been receiving investments in various industries, which shows the Colombia’s potential in the eyes of investors. Colombia ranks third in adoption of blockchain technology, for example, with a forecast of more than $90 million of investment in the sector this year. This includes the acceptance of cryptocurrencies in physical stores, e-commerce, supermarkets and even a Bitcoin casino. All this shows that there is a lot of fertile land with potential in Colombia.
Strategic investments in distribution centers are overcoming these obstacles, using technologies such as automation and artificial intelligence to increase efficiency and reduce costs. Specifically, the implementation of intelligent robots is expected to transform logistics processes, with projections indicating that 75% of large companies will adopt this technology by 2026 to automate logistics processes and reduce costs by up to 4 7% by 2030.
Continued investments and sustainable growth
Jerónimo Martins Colombia has plans to open more than 150 stores before the end of the year. But it is also investing in infrastructure and projects in cities such as Bogotá, Medellín and Bucaramanga. These investments are a testament to the company’s optimism in Colombia’s growth potential. Sereno stated that they are committed to the country and its people, who have welcomed them with open arms. The company, which has seen sales growth of 42.7% in the last year, attributes this success to the expansion of its operations and a focus on keeping prices low.
Jerónimo Martins’ strategy goes beyond the commercial aspect. The company is attentive to the sustainability of its operations and the social impact of its activities. The long-term relationship with suppliers and the commitment to product quality are pillars that support its business philosophy. The benefits of these new investments extend throughout the Colombian economy. With more affordable prices, consumers can buy more, thus stimulating local trade and production. In addition, the creation of jobs in the new stores and distribution centers contributes to the strengthening of local communities.
The arrival of foreign investments also stimulates competition, forcing local companies to innovate and improve their own practices. This competitive environment is advantageous for the consumer, who benefits from lower prices and better quality products. Jerónimo Martins Colombia’s strategy of invest in logistics and maintain a healthy and sustainable relationship with suppliers is establishing a new standard in the Colombian market. With the promise of lower prices and a commitment to sustainable economic development, the company is significantly contributing to access to quality and innovation in the country.
