They create the first AI tool that allows brands to co-create with their users

Creating new forms of relationships with users and personalizing experiences is increasingly essential in a competitive and interconnected market. With the aim of helping brands generate more personalized advertising, the branding company SUMMA has developed an Artificial Intelligence (AI) tool that allows companies to co-create with their users. The company has presented this tool together with the multinational in the advertising sector. Clear Channel advertising at the Sónar +D festival site, where attendees have been able to get up close and personal with this technology called MMUSA through an interactive display. MMUSA technology is a pioneer in the market. Thanks to AI, the tool understands what the brand is like and can imagine scenarios adapted to each person. After its presentation at Sónar +D, the interactive mupis will soon be installed on the streets so that users can transmit their wishes to the brands and imagine new futures for them.