The expectation regarding tourism For San Luis Potosí, given the approach of the summer season, it is to obtain a profit of more than 1,500 million pesos, with an influx of local, national and foreign tourists.
This is how I inform The Sun of San Luis the head of the Ministry of Tourism, Juan Carlos Machinena Morales, who added that an eight percent increase is expected in hotel occupancy “thanks to the promotion of the state in the metropolitan area of Mexico, a region that represents the largest market in Latin Americawith 39 million potential clients between CDMX and the State of Mexico.
Asked if they have already started with seasonal tourism promotion, he reported that in addition to that large city, the state is promoted in the shoal area and western region of the country as Guanajuato, Querétaro, Aguascalientes, Hidalgo, Zacatecas as well as Nuevo León and Coahuila from the northern part of Mexico.
He also announced that the great guest at the 2024 edition of the Fenapo is Mexico City (CDMX), “with which we will have an unprecedented diffusion in the history of San Luis Potosí in terms of tourism promotion.”
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In the coming days, he added, the Ministry of Tourism will launch the summer tourism promotion campaign called “San Luis Potosí, A True Journey”, which will talk about real adventures and dreams fulfilled, with spectacular TV and Radio spots, and displays. for web and social networks.
The state official highlighted the use of audiovisual material so that the aforementioned campaign can be projected in hotels, restaurants and shopping centers.
As if that were not enough, he observed, the artistic billboard announced by the governor Ricardo Gallardo Cardonawith artists of the stature of Black Eyed Peas, Maluma, Steve Aokiamong many others, “strengthens the presence of national and foreign tourism, as well as an extended visitor agenda, which will mean a greater economic impact on hotels, restaurants and shops.”
Finally, he reiterated that the figures for the summer season in San Luis Potosí, thanks to the campaign “A True Journey, real adventures, dreams fulfilled” with destinations in CDMX and the State of Mexico, have 39 million potential clients, so The forecast of 1,500 million pesos in economic benefits is perfectly achievable.
