The third Agricultural Communication Forum of Córdoba, organized by the Circle of Agricultural Journalists and Communicators of Córdoba, will take place on June 25 from 9 a.m. in the “La Reforma” auditorium of the Faculty of Agricultural Sciences of the National University of Córdoba (UNC).
In this edition the paradigm shift towards agro-bioindustrial and bioeconomy concepts will be central.
Among the thematic axes, the changes in the types and modes of transcendental conversations that are currently emerging in the field of agricultural communication and how they are impacting different communication profiles and new audiences will be discussed.
To this, important topics will be added such as the role of the sustainable development objectives proposed by the United Nations in relation to clear, ethical and responsible communication.
The Secretary of Bioeconomy of the Nation Fernando Villela and his counterpart from Córdoba Sergio Busso will be present at Comag 2024.
There will also be speakers from Spain, Google technicians and even success stories relating the role of youth in agriculture with communication, technological developments that bring audiences closer to agriculture and even sport as a connection channel between brands and agriculture.
Topic by topic
Comag 2024 will be an invaluable opportunity for professionals in the agricultural sector related to communication, for students of journalism, communication, public relations, marketing and complementary trades such as community managers, paid media and social media content managers.
It is also for young leaders of the agricultural sector, and businessmen committed to the development of the sector who come from agricultural union organizations. It will be a space to learn, exchange ideas and collaborate with experts who are leading the transformation in the sector.
The speaker grid
- Fernando Vilella – Secretary of Bioeconomy of the Nation. “The role of the State in the productive profile of a country.”
- Sergio Busso – Minister of Bioagroindustry of Córdoba. “Rethinking the agro bioeconomy in Córdoba and the country.”
- Damian Fernández Pedemonte. Austral University. “Bioeconomy: key to bringing agriculture closer to young people.”
- Carolina Potocar. Google News Initiative in Latin America. “Explore new narrative formats.”
- Álvaro Liuzzi – Editorials 5. “Synthetic Journalism: ideas to challenge the emergence of generative artificial intelligence in the media industry.”
- Carolina Miyata – Executive Director of Prodigioso Volcán. Spain. “For clear, ethical and responsible communication”
- Pablo Leidi – Director of Sustenomics. “How sustainability impacts the agenda of the agricultural sector.”
- Marianela Lavate – “The journalist as an influencer: resources to connect with audiences.”
- Carlos González Prieto. Journalist. Puken Agency. “Journalists who are protagonists of communication.”
- Miguel Cavatorta. Club A. Workshops. “Agriculture and Communication. Institutional Development Director”.
Registrations
Those interested can register for the next link
