This Tuesday the extension of the link of the Argentine Football Association with Adidasthe sports clothing brand that dresses the Argentine men’s and women’s soccer teams and the different youth teams such as, for example, the Sub 23 team led by Javier Mascherano that will play at the end of the month. Paris 2024 Olympic Games.
“Adidas and the Argentine Football Association (AFA) are pleased to announce the continuation of one of the longest-standing partnerships in international sport. This new agreement will extend the relationship until 2038,” begins a press release released in the last few hours.
There they point out that they accompanied the National Team “in historic moments, including the Copa América 2021, the Finalíssima 2022 and the 2022 FIFA World Cup.” Furthermore, they add: “Before, the brand had already accompanied the AFA in its first major title, the 1978 FIFA Men’s World Cup, and was part of the first participation of the Argentina Women’s National Team in the FIFA Women’s World Cup. FIFA 2003”.
In this way, Adidas ensures continuity in one of the most important teams in the world. Last March, the German Football Federation announced that on December 31, 2026, its relationship with the brand, which dates back to 1954, will end to begin being dressed by Nike.
At club level, Bayern Munich of Germany has had a commercial relationship with Adidas since 1974 and the second longest agreement in time is the one it has with River Platewhich you have seen since 1982.
The brands that dressed the Argentine National Team
- 1901-1924: Saint Margaret
- 1925-1958: Gath & Chaves
- 1958-1963: Uribarri
- 1964-1965: Noceto Sports
- 1966: Sportlandia
- 1967-1974: Uribarri
- 1974-1979: Adidas
- 1980-1989: Le Coq Sportif
- 1990-1998: Adidas
- 1999-2001: Reebok
- 2001-present: Adidas
Claudio “Chiqui” Tapia, president of the mother house of Argentine football, referred to this renewal. “We are delighted to forge a new partnership with Adidas until 2038. Our relationship spans several decades and this new long-term commitment allows us, as an organization, to drive the success of our teams and invest in our communities. “We are proud of the recent successes we have shared, but we will continue to focus on the growth of our game and performance on the court… In this sense, and in many more, Adidas is the perfect ally for us,” he said. Chiqui.
While, Bjoern Gulden, CEO of Adidas, added: “The AFA, the current champion of the FIFA Men’s World Cup, is one of the most successful federations in history. We have celebrated many successes together and are very proud to announce that we will continue our collaboration until at least 2038. “It’s a perfect alliance!”
Beyond being the brand that dresses the world champions, one of the great motivations of Adidas is to appear on the chest of Lionel Messi, a global icon that transcends football.
Leo has been with the three-stripe brand for almost 20 years. It was after the 2005 Under 20 World Cup in the Netherlands, where the Barcelona star was champion, scorer and chosen best player of the tournament, that he stopped playing with cleats. Nike to start wearing Adidas. And he never left them again.
This story began in February 2006. That season, Messi won his first UEFA Champions League and began a career that would eventually make him one of the great legends of football.
