Through a strategic alliance, the Lottery and the Cundinamarca Liquor Company (ELC), strengthen their commercial presence and increase the sales of each of the products that they market throughout the country.
This joint initiative began with the participation of both companies in the 10th Congress of Automotive Education Centers, where each promoted their products among more than 200 schools. driving assistants.
“This alliance has been the product of the management of Governor Jorge Emilio Rey, who urged both managements to work hand in hand to strengthen our presence not only in Cundinamarca but at the national level. We are convinced that the Lotería de Cundinamarca and Empresa de Licores de Cundinamarca brands, thanks to this alliance, will considerably increase their presence in the market starting in 2024,” stated the manager of the Cundinamarca Lottery, Maribel Córdoba Guerrero.
Thus, these emblematic companies of the department set common objectives to extend their coverage, giving the rest of the country the opportunity to enjoy the different ranges of their liquors and expand the possibility of reaching more winners throughout the national territory.
This event is the beginning of a commercial alliance focused on strengthening the companies department sales.
Source: Cundinamarca Government Press Office
#Colombia
